Press Advertising – English
Entrant Out of the Box
Brief Mother’s Pride, India’s most loved preschool, is a pioneer that revolutionised early education in India. Through its campaigns, the brand has always educated parents, educationists, teachers, etc. about child psychology, parenting, and education. How can we continue to do this, and keep occupying the high ground?
Scale & Location The campaign was released in newspapers.The primary audience of the campaign is parents of young children, and the secondary audience educationists, teachers, academics, and the general public.
Anybody who has observed young children would have noticed that they take things apart, and put them together exercising their imagination. Rather than encourage children to do this, parents and teachers often disapprove of this behaviour.The campaign attempts to educate them, while also positioning Mother’s Pride as an expert in early education