Writing for Film Advertising – Hindi
Client United Spirits Limited
Brand Royal Challenge
Entrant DDB Mudra Group
Cultural Context In a country that excels at cricket but relegates other sports to the background, what’s it like to be an Olympic hopeful? RC captured the boldness and conviction it takes to be an Olympic contender with the digital film ‘Made of Bold’.
Everyone talks about winning the game, but Royal Challenge focuses on the boldness and conviction it takes play the sport, often against all odds. India’s Olympic hopefuls were the ideal symbols of this philosophy, and brought alive the idea behind ‘Play Bold’.