| Cinematography for Film Advertising | ||||
| Client | Adidas | |||
| Brand | Adidas | |||
| Entrant | Nomad Films | |||
| Solution |
Para-athletes buy shoes, and end up using only one of the two. The second shoe remains unused as constant reminder of their disability. Adidas gave these athletes an opportunity to buy two left or two right shoes, so that no athlete is left behind. | |||
