| Use of Social Media | ||||
| Client | Urban Ladder | |||
| Brand | Urban Ladder | |||
| Entrant | Urban Ladder | |||
| Brief | April Fool’s Day is a great opportunity for brands to show people their fun, human side. Urban Ladder thought so too. So in March 2016, we were asked to think of a prank that would get people talking. The only catch? We had zilch for a marketing budget. | |||
| Scale & Location | http://bit.ly/MattressTester | |||
| Solution |
On March 30, we listed a job opening on LinkedIn, letting people know that UL was hiring senior mattress testers. Then, we shared the post on Facebook and Twitter. Within hours of the job being posted, it went viral. In less than 48 hours, the job received close to 22000 views and over 1700 applications. We also received press coverage that made its way to over 20 million internet users. | |||
