Power Of Print
Entrant Design Theka
Insight

“…educate a woman and you educate a nation.” We never understand the implication of something until and unless it is placed within the domains of relevancy around our own lives. The positive effects that education of women has created and the adverse effects from the lack of the same, speak for themselves. Thus, not only do we as a nation deny a basic right to the female gender but eventually we slow down our progress on the path to being a developed nation. The research on maternal wellness, medical health and generational behaviour has time and again put forth concrete evidence in this regard. In a nutshell, when a woman loses out on the opportunity to educate herself, her family, the society and the nation at large, loses out.

Solution
The main aim here is to centre the conversation on the reader. With a headline that is aimed at grabbing eyeballs through the concept of losing out on something what we aim to convey is this. When the girl child opens a book, she opens her mind to countless possibilities. She becomes a productive citizen of a nation that needs each and every enlightened mind in different spheres of life. Cut her progress in school and cut out your own chances of living in a developed nation.