Power Of Print | ||||
Entrant | Publicis Capital (Gurgaon) | |||
Insight |
Education for a girl child means much more than just knowledge and the ability to read and write. It is about giving her a sense of equality, from childhood, in an extremely unequal world. |
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Solution |
For children and adults alike, the simplest way to signify equality is through height. So, we used it like a metaphor for equality, with school books (education) being the enabler. |