Power Of Print
Entrant Publicis Capital (Gurgaon)
Insight

Education for a girl child means much more than just knowledge and the ability to read and write. It is about giving her a sense of equality, from childhood, in an extremely unequal world.

Solution

For children and adults alike, the simplest way to signify equality is through height. So, we used it like a metaphor for equality, with school books (education) being the enabler.