The essence of the ColourNext exhibition is revealing the colours for the coming year. One of the important factors in designing this exhibition is creating  an impact and a spectacle, to generate interest and a dialogue with the creative community. It gives a rich memorable setting to the forecasted colors and positions ColourNext at the...

The Good Chain fruits and vegetables store eliminates the fuss of middlemen, effectively reducing food miles, and gives back better profits to farmers. Our primary objective was to tell this story visually and innovate the in-store experience for its consumers.

The pavilion was built for a local socio-religious festival. It was a temporary structure to shelter an idol which was the focus of this festival. Set amidst a carnival atmosphere, the constant flux of people was a factor considered while conceptualizing its design. A notion of continuous movement was its guiding principle. The initial idea...

The Challenge A digital idea that could amplify the excitement around India’s First Red Bull Soupbox Race. but how do we get people to engage with us when most people have never heard of a soapbox? Our solution needed to be educative, yet fun. The Idea The Tickerbox Race, a unique Twitter-based game where you...

The client, Doolally Brewing Company, is India’s first microbrewery, set up in Pune, Maharashtra. As they are an alcohol brand, their main medium of communication with their consumer is social media. The client’s brief towards this was to maintain constant engagement with their patrons on digital platforms such as Facebook, Twitter, Pinterest and Instagram. Keeping...

‘How would we talk to someone about our company and what we do?’ We started working on the website with this thought. Each pixel was crafted and re-crafted with a single filter: ‘Does this reflect our personality?’ The attention paid to small details staggers some visitors: the tiny bit of animation when the user hovers...

When Choosing Coulour was a Pain, Asian Paints wanted to take the colour choosing experience mobile for their retail customers and interior designers. From Paper to Pixel We started with the physical process of – choosing a colour from the fandeck and imagining how it will look on the walls of the room, and created...

In India, ‘fashionably late’ is safely replaced with ‘predictably late’. We added some dark humour to this insight. We simply added a suffix to time periods, and moved the numerals from their classic perpendicular positions, to an approximate point. Hence six became ‘six-ish’. Thus was born the ‘ish watch’. As an unpunctual attitude is almost...

Movies Now, India’s leading English movie channel was having a Charlie Chaplin Festival. We had to not only create an identity for the festival, but also attract a large viewership for the four films that would be screened. The challenge was: four different films, four different media. How to design something iconic yet flexible enough...

Christmas is all about gifting and sharing . We decided that this year we will give people the idea of giving a unique & precious gift: BLOOD. To drive maximum people to the Red Cross blood banks during Christmas, we designed a poster with a special gifting message – GIFT BLOOD THIS CHRISTMAS. Because what...

Getty images now has the widest range of editorial pictures. There are many famous pictures which people remember only by the imagery. The reasoning for this project was to convey that strong pictures which have had a lot of meaning behind can now be purchased. Most of the famous editorial pictures are remembered even without...

Coke Studio To connect with the youth of the youngest country in the world, Coca-Cola India launched Coke Studio – a platform where musicians from diverse genres came together to create unique, never-been-explored fusion music that’s free for all on the internet. Coke Studio Season 2 featured some of the most celebrated musicians in the...