Brief The task was to showcase the cultural diversity of Gujarat and woo the tourist who has infinite choices within India. Solution Our inspiration was from Gujarat’s very own ‘Abhala’ style – an art of intricately embroidering many small mirrors onto a fabric. We designed a poster that could not only be displayed but also...

Filter, a design store in Mumbai, introduced a Paan (Betel Leaf) flavoured chocolate. To promote the same, we created a poster that played off on the traditional way a paan is eaten around the country – chewed and then spat out. The poster urged consumers to enjoy the real flavour of Paan without its messy...

The Start-up Festival was an event energize the entrepreneurial ecosystem in Bangalore and position it as the Start-up Capital of India. We worked with the team at Start-up Festival to help them create series of posters, advertisements, standees, event backdrops, flyers, maps and other event collateral to “brand” the event with a unified aesthetic style....

For Pakistan, the Ogilvy logotype was designed in Urdu (read from right to left). Remarkably, it retains the character of the original English signature logo. This resulted in a unique identity that helped the agency connect better with its clients and the people of Pakistan. The new look of Ogilvy was launched through press ads...

ColourNext 2013, is India’s pioneering colour forecast – it gauges through changing consumer behavior that defines a decor direction. The Lookbook is a print format that supplements the ColourNext Exhibition and acts as a permanent reference brochure for architects/designers (It is supplemented by a colour fandeck). It consists of 5 colour themes which are expressed...

Meritor HVSIL was very proud of their latest product invention. The “Green Axle” was tested and proven to be both time and fuel efficient and thus, made for an interesting pitch to the trade. The challenge here was really to “un-think”. To steer clear of all technical jargons and communicate the most unique product saliency...

TREES SAVE WILDLIFE. WILDLIFE SAVES TREES. Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment. We found a simple graphic solution by making trees look like endangered animals (panda, hippo and bear).

SAVE CALLIGRAPHY Brief Qalamkaari Creative Calligraphy Trust works for the revival of calligraphy. They organize international calligraphy exhibitions and conduct workshops to create awareness about this dying art form. Our tasks were a) To sensitize the art fraternity and enthusiasts that calligraphy is on the verge of extinction b) To invite people to Qalam Aatma...

SHOWING US THE WAY Brief Create communication for Philips LED torch – highlighting its white-light which was brighter and better than that thrown by torches with regular bulbs. Solution We began with the simple thought – the light from our torches was as bright as daylight. We discussed many ideas involving bats, owls, watchmen and...

A Salute to Great Music Brief Seagram’s 100 Pipers’ Musical Events is the brand’s biggest property in India. One of its recent programs was a special Sufi Rock concert. Rekha Bhardwaj, a leading Indian singer, was playing with Nasya, a popular fusion rock band. The brief was to design a poster to announce the event....

Traditionally, at exhibitions around the world, Indian designs are portrayed as ethnic or royalty-inspired exotica. PortsideCafé, a designer furniture brand, was on display at Maison & Objet 2012 in Paris and we wanted to break away from that cliché. The products selected for this exhibition were all inspired by the various eras of architecture in...

Forest Essentials was founded in the year 2000 after many years of meticulous research. After many years of development with trained Ayurvedic physicians, a range of natural skin care and hair care products was evolved. The view that Ayurveda advocates, is that a holistic approach is necessary for beauty care. Forest Essentials has revived traditional...