Challenge How to communicate a brand idea of simple, natural, unadulterated drinks that promise familiar tastes from the past in a contemporary and accessible format. Brand Idea: Nostalgia Generations of mothers in India have passed on some incredibly tasty and healthy recipes of simple drinks that are perfect after a game of hopscotch or a...

Background Park Avenue Deodorants have dominated the male grooming psyche in India for decades, both as an accessory and style statement. Challenge With numerous brands fighting for visibility in retail environments, Park Avenue needed a packaging revamp with a distinct shelf presence and compelling story to tie the variants together without changing the colour and...

The 200 year old Lac-turnery craft from Channapatna, Karnataka is widely known as a toy-craft. Varnam’s effort has been reinterpret these toys as functional products for living spaces. The design for packaging of these products focused mainly on  – (1) Creating awareness about the craft (2) Showing it’s utilitarian value  (3) Creating a look that...

Packaging created for a range of chocolate bars with Indian flavours. Each wrapper uses traditional motifs and graphics to bring alive the design. From paisley prints and lace patterns to traditional borders and regional elements, it’s all been represented in monochromatic glory to veer away from the pop colours and kitsch designs commonly linked to...

The Problem Most rural schools in India not only lack basic facilities such as lights and fans but also desks to write upon. The Kids have to sit on the floor, with their back hunched, for hours. This gives them bad posture, poor eye sight and bad handwriting. Aarambh, an NGO that works with children,...

Background Bio-farm is a maker of organic fertilizers. It prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers. Brief Bio-Farm wanted to redesign their existing packaging. Our Idea Instead of only creating a new visual design on the existing...

The Himalayan Deodar packaging features a distinctive chevron pattern and a gold-sepia palette, offering up a bold and sophisticated take on men’s cosmetics that is consistent with the overall aesthetic of Kama Ayurveda, yet easily distinguished from the rest of the collection. Elegant and distinctly masculine, these products make a welcome addition to any man’s...

A bold palette and patterning was employed for the Ayurvedic soap line in order to capture the striking diversity of the spices, plants and herbs from which the soaps are created. The curves of the patterning are beautifully complimented by the distinctive frame -inspired by classical Indian aesthetics-, which imparts a powerfully unique identity to...

Brief In March 2012, during appraisals, Cadbury Kraft wanted to do something special for their employees. Apart from words of praise, they wanted to make them feel that they have earned their promotion. Strategy A limited edition set of three Bournville chocolates, each carefully wrapped and sealed by hand in special paper, were given out...

Suasti means well being in sanskrit and is the root word of swastik. Suasti is a chain of primary clinics in Mumbai and is designed to be a friendly, accessible brand that serves as the first point of medical intervention for a family.  The brand identity program spanned from naming, designing the logo to...

To involve himself wholly in the process of filmmaking, Ravi Udyawar, a film director, founded R U Films, a full-fledged film production house. Their visual identity is kept simple and clean, employing simply three circles. ‘Films’ from R U Films is pictured using a simple graphic interpretation of a film camera in the last circle....

Singapore International Preparatory School for toddlers was in need of a brand identity that captured the wonder years of preschool with a strong recall value. The Idea : To create characters using illustration and graphic design, who represent infinite positivity. The characters :The three characters – Happy, Fun and Joy, are 2D and unlayered with...