Singapore International Preparatory School for toddlers was in need of a brand identity that captured the wonder years of preschool with a strong recall value.
The Idea : To create characters using illustration and graphic design, who represent infinite positivity.
The characters :The three characters – Happy, Fun and Joy, are 2D and unlayered with happy colours.
The 3 themes for brand illustrations can be used in any form –
1. Explore and Imagine
2. Art/Craft
3. Fun learning The typography is “without any sense of conflict”.
The website design is a natural extension. The icons are child-like but telegraphic. The bold presence of characters on the stationery reinforces the identity.
