Design is a universal concept which apply to all walks of life. Through IDF, the aim is to showcase the power of design, wielded by wildly talented designers from diverse fields, and bring them together, onto a common platform. All forms of design however, are slightly different from one another, and thus the identity that...

Background Inspired from fresh colours, Patang is an apparel brand offering basic wear in solid hues for men and women. Challenge Each seasons catwalk trends trickle down to fashion retailers, who compete to deliver ‘the look’ to customers. In this volatile scenario, the brand aspired to stand out with a bold identity that echoes a...

Oz Fest is the largest Australian cultural festival ever, to be held in India. It includes, Sound, Stage, Screen, Art and Design, Words and Ideas and, Food and Sport. The form of the identity we created was inspired by the ancient Australian Aboriginal art and the colors by the Australian Outback. We created specific patterns to...

A birthplace is about being born at many levels. The birth of a child in turn gives life to myriad relationships. So the Birthplace as a brand is a cradle for many phenomena—the birth of a mother, of a father, of hope, of new beginnings; of a brand new journey, amongst other births. A simple,...