Digital Branded Film Content & Entertainment Client Rising Sun Films Brand Pink Entrant Ogilvy & Mather Brief Shoojit Sircar’s new film needed promotion. It wasn’t a big-budget production, and its theme wasn’t mainstream – the film was about a women’s rights. It had one big star – Amitabh Bachchan. However, just his presence wasn’t a...

Digital Branded Film Content & Entertainment Client Indian Association of Palliative Care (IAPC) Brand Indian Association of Palliative Care (IAPC) Entrant Medulla Communications Brief IAPC has helped establish an infrastructure to provide palliative care but only 1% of eligible Indians avail it and <2% of doctors offer it spontaneously to the terminally ill. The client...

Integrated Digital Campaigns Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word. The...

Integrated Digital Campaigns Client Vodafone India Brand Vodafone Kisaan Mitr Entrant Ogilvy & Mather Brief Vodafone Kisaan Mitr is an existing alert service that provides farmers with agriculture-related updates on mobile phones. The brand launched Farmer BnB in partnership with Grassroutes, to help mitigate the uncertainty in farmer’s lives by providing them with an alternate...

Integrated Digital Campaigns Client Bajaj V Brand Bajajauto Entrant Indigo Consulting Brief When INS Vikrant, India’s most decorated warship-was reduced to scrap, Bajaj Motorcycles saw an opportunity and brought to life Bajaj V, a bike forged from the metal of Vikrant. Our task was to launch Bajaj V led by digital media and let India...

Integrated Digital Campaigns Client Indian Association of Palliative Care (IAPC) Brand Indian Association of Palliative Care (IAPC) Entrant Medulla Communications Brief IAPC has helped establish an infrastructure to provide palliative care but only 1% of eligible Indians avail it and <2% of doctors offer it spontaneously to the terminally ill. The client brief was simply...

User Interface Design (UI) Client IDFC Mutual Fund Brand IDFC Mutual Fund Entrant Bombay Design Centre Brief To educate tax-payers by demonstrating the superiority of ELSS mutual fund to save tax over traditional tax-saving options which give low returns and have high lock-in periods. Targeted towards the digital savvy tax-payers and salaried people. Solution The...

User Experience Design (UX) Client IDFC Mutual Fund Brand IDFC Mutual Fund Entrant Bombay Design Centre Brief To educate tax-payers by demonstrating the superiority of ELSS mutual fund to save tax over traditional tax-saving options which give low returns and have high lock-in periods. Targeted towards the digital savvy tax-payers and salaried people. Solution The...

Websites Client IDFC Mutual Fund Brand IDFC Mutual Fund Entrant Bombay Design Centre Brief To educate tax-payers by demonstrating the superiority of ELSS mutual fund to save tax over traditional tax-saving options which give low returns and have high lock-in periods. Targeted towards the digital savvy tax-payers and salaried people. Solution The insight that most...

Websites Client Vkaao Brand PVR Entrant Indigo Consulting Brief With 579 screens across 126 locations in 50 cities, PVR India found themselves saddled with a large number of unsold tickets, especially during weekday shows. Our brief was to create a profitable solution for this inventory. Solution We created India’s first on-demand theatre platform enabling users...

Use of Placement or Integration Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching women...

Use of Placement or Integration Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly mistaken as...