Use of Digital Platforms Client Broken Compass Brand Broken Compass Entrant DDB Mudra Group Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations, so...

Use of Digital Platforms Client Pidilite Brand Fevikwik Gel Entrant Madison Media Brief Pidilite was launching a new Fevikwik variant called Fevikwik Gel which apart from providing great stickiness had higher viscosity thereby allowing users precise control.The role of Digital was to promote its new proposition: total control Solution Stick figures were a part of...

Use of Digital Platforms Client Tata Teleservices Ltd. Brand Tata Docomo Business Entrant ibs Brief To convince SMEs that their broadband internet is not up to speed. Solution The e-mailer offered the viewer a better connection in the form of Internet Leased Lines just when the viewer was questioning his existing broadband connection. This increased...

Use of Collaboration Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching women through...

Use of Collaboration Client Hindustan Unilever Brand Domex Entrant Mindshare Brief Domex from the Unilever stable has initiated the “Swachh Aadat Swachh Bharat” (SASB) program, a behavior change program to promote good health and hygiene practices in Rural India. One such thrust area is sanitation which address the problem of open defecation. Our goal was...

Use of Collaboration Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word. The...

Use of Collaboration Client Nestle Brand Nestle Entrant Famous Innovations Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention on this important...

Use of Technology Client Sharad Somani Brand Western Union Entrant DDB Mudra Group Brief For global money transfer giants-Western Union Money Transfer, India was the world’s largest remittance recipient in 2016. Brand challenge was to breakthrough a clutter of ‘offers & discounts’ & create a campaign that could help the brand stay relevant, engage with the...

Use of Technology Client Broken Compass Brand Broken Compass Entrant DDB Mudra Group Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations, so that...

Use of Technology Client Ceat Tyres Limited Brand Ceat Tyres Entrant Ogilvy & Mather Brief India has arguably the worst roads in the world and yet ironically Indian commuters have very little regard for safety. The objective was not only discourage adults from over-speeding but to bring about a behavioural change. CEAT championed the cause...

Use of Technology Client USL Diageo Brand Liveinstyle.com Entrant Mindshare Brief USL Diageo wanted to outshout their competition Pernod in a Television dominated media market without burning a hole in their media budgets. Both advertisers addressed the male audience over legal drinking age in the market. With TV being the default reach driver our task...

Use of Technology Client USL Diageo Brand McDowells no.1 Soda Entrant Mindshare Brief MCD no.1 wanted to grow their market share in the whisky category by recruiting from Beer. Therefore the goal was to remain top of mind among the Beer consumers. The challenge here was to outshout the Beer brands who were highly active...