Power Of Print | ||||
Entrant | J. Walter Thompson | |||
Insight |
We all care for the world but very few think of humanity. Over 20 million girls in India drop out of the school, every year. People are aware of it but nobody steps forward to take an action. |
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Solution |
To bring out the seriousness of this issue, we created a print ad which will act as a newspaper insert/leaflet. Just like newspaper inserts/leaflets tend to fall out of newspaper so easily, girls, in India, are dropping out of school at an increasing rate every year. |