Investment

People are willing to invest in cars, houses, mutual funds and so much more. but when it comes to investing in a good cause, they usually turn a blind eye, even though there is no reason to.

This print campaign uses the typical language of investments and the financial market to present a simple situation to the reader – you lose nothing by investing in the education of a girl child. It appeals with warmth and simplicity in its imagery, encouraging people to come forth and donate to a good cause.