Power Of Print | ||||
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Insight |
TOI is India’s largest circulated English newspaper. It is also easily recognizable. So, can we tweak its famous masthead to tell inspiring stories? And leverage the actual power of print. |
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Solution |
We replace “India” from the TOI masthead with the names of young girls – and their true and inspiring stories to get an education. So, for 365 days, we showcase 365 different masthead that will inspire readers to donate to www.nanhikali.org |