Power Of Print
Entrant Grey
Insight

TOI is India’s largest circulated English newspaper. It is also easily recognizable. So, can we tweak its famous masthead to tell inspiring stories? And leverage the actual power of print.

Solution

We replace “India” from the TOI masthead with the names of young girls – and their true and inspiring stories to get an education. So, for 365 days, we showcase 365 different masthead that will inspire readers to donate to www.nanhikali.org