Power Of Print
Entrant Taproot Dentsu
Insight

Education can change a girl’s life. It can take her places, make her famous, help her become a force to reckon with. Education can do unbelievable things.

Solution

Clickbait headlines tell us how we “won’t believe what happened.” We use this format to draw people in, using objects like pencils, schoolbags, etc. What they expect when they turn the pages is to read a mildly interesting story. What they will get is the story of an extraordinary woman who made a mark because of the education she received.