Oz Fest is the largest Australian cultural festival ever, to be held in India. It includes, Sound, Stage, Screen, Art and Design, Words and Ideas and, Food and Sport. The form of the identity we created was inspired by the ancient Australian Aboriginal art and the colors by the Australian Outback. We created specific patterns to represent each of the genres. For instance, waves for Sound and lines for Words and Ideas. The identity was applied to a range of collaterals such as the website, bags, press kits, brochures, books, signage, venue graphics, invitations and posters.
