Background
Inspired from fresh colours, Patang is an apparel brand offering basic wear in solid hues for men and women.
Challenge
Each seasons catwalk trends trickle down to fashion retailers, who compete to deliver ‘the look’ to customers. In this volatile scenario, the brand aspired to stand out with a bold identity that echoes a timeless style and design for urban Indian youth, for quintessential casual clothing.
Solution
The name “Patang” is derived from happiness, flamboyance and simplicity associated with “Kites”. The visual language reflects bold vibrancy and youthfulness, with clean graphics and a casual tone of voice.
