All jury members will gather in India for the jury session to review, discuss and elect the best of the best over three intensive days. All voting is private, never by a show of hands.
During the judging process, the jury will base their decision on three criteria, reviewing if the entry is
- an original and inspiring idea
- relevant to its context
For briefs relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.