Activation Campaign Client Bangalore Traffic Police Brand Castrol India Pvt. Ltd. Agency Ogilvy & Mather Pvt. Ltd. Brief There are 130 million motorbike riders in India. Unfortunately, the lack of helmet usage results in nearly 90 bikers succumbing to head injuries each day. Cautionary advertising continues to be ineffective. To make motorbike helmets more appealing...

Cinematography for Film Advertising Client Kansai Nerolac Paints Ltd. Brand Nerolac Impressions Agency Publicis India Audience Male, Sec A, B 30 – 50 years of age. As well as architects, contractors, builders Cultural Context To showcase that Nerolac Excel is the best protection for the exterior walls of your home. Nerolac Excel = Invisible Umbrella....

Editing for Film Advertising Awards Client Nike India Pvt. Ltd Secondary Client JWT India Brand Nike Agency First December Films Audience Broadcast nationally Cultural Context Cricket is the most popular religion in India.Every cricket crazy kid amond a billion growing up in this country, where space is a premium, plays the game religiously every day,...

Activation Campaign Client Hindustan Unilever Pvt. Ltd. Brand Lifebuoy Soaps Agency Ogilvy & Mather Pvt. Ltd. Brief Every year over a million children die of diarrhea. Most of the deaths are rural due to lower levels of personal hygiene in rural India. The simple act of hand washing with soap can help prevent this. Our...

Activation Campaign Awards Client Weightless Project Inc. Brand Weightless Project Inc. Agency Happy Creative Services Brief Our world is facing a serious health crisis. On one hand, obesity is considered to be of the biggest health problems of the 21st century and on the other, hunger and malnutrition. The task was to find a solution...

Animation for Film Advertising Client Child Rights and You (CRY) Brand Child Rights and You (CRY) Agency BBH Audience All adults eligible for voting. To make sure they realize their responsibility towards Child Rights. Cultural Context In India, there are 400 million children who still don’t have access to education, healthcare and two meals a...

Direct Integrated Campaign Client The Akanksha Foundation Brand The Akanksha Foundation Agency Ogilvy & Mather Pvt. Ltd. Brief Akanksha, an NGO, needed teachers for its schools but didn’t have money for advertising. The brief was to increase awareness about this need and get more teacher applications.Audience – Akanksha’s recruitment drive is aimed at people who...

Direct Response Client Parle Agro Brand Café Cuba Agency Creativeland Asia Brief Two decades after it was forced to sell of its beverage brands to a global cola giant and sign a decade long non-compete agreement, Parle Agro was re-entering the carbonated drinks category. It positioned its new product, Cafe Cuba, as the Coffee Revolution,...

Direct Response Awards Client The Akanksha Foundation Brand The Akanksha Foundation Agency Ogilvy & Mather Pvt. Ltd. Brief Akanksha, an NGO, needed teachers for its schools but didn’t have money for advertising. The brief was to increase awareness about this need and get more teacher applications.Audience – Akanksha’s recruitment drive is aimed at people who...

Use of Music for Film Advertising Awards Client VISA Brand VISA Debit Agency BBDO India Audience People aware of e-commerce but who don’t shop online due to security concerns. Cultural Context Women in rural India have to work to support their families at the cost of gaining an education.Our protagonist empowers these women to take...

Direct Response Awards Client Aditya Birla Financial Services Brand Retirement Solutions – Birla Sun Life Agency DDB Mudra Brief It took the demise of the telegram to wake people up to how one take somethings for granted. Like money. DDB MudraMax was quick to see a great opportunity in the end of the era and...

Radio Advertising Client Perfetti Van Melle India Brand Center Fruit Agency Ogilvy & Mather Pvt. Ltd. Audience Teenagers, college going kids. Brief Center Fruit’s device of ‘Kaisi jeebh laplapayee’ has worked well for the brand on TV owing to it’s visual quirkiness. The challenge was to create the same brand recall using the device in...