Radio Advertising Client PSA Brand Mumbai Police Agency Ogilvy & Mather Pvt. Ltd. Audience Men and women in India who are apprehensive to talk about the violence that exists in Indian homes Brief In India, it is a misconception that women are vulnerable to violence only outside their home. Many a time, they are asked...

Radio Advertising Awards Client NITCO Limited Brand NITCO Anti-Skid Tiles Agency Scarecrow Communications Ltd. Audience Home owners, retailers, contractors. Male 26-45 years. Brief To increase awareness about Nitco’s anti-skid tiles and depict the functional benefit in a memorable manner. Solution A popular Indian Hindi phrase “Pairon tale zameen khisak jaana” is used when one gets...

Radio Advertising Client Entertainment Network India Ltd Brand Radio Mirchi – IFFI Awards 2013 Agency Thought Blurb India Audience Bollywood Fans Brief How can we celebrate Indian cinema without any mention of Bollywood, and how can we talk about Bollywood without raising a toast to a billion fans. Solution A special mention from a radio...

Radio Advertising Client Mondelez International Brand Cadbury 5 Star Agency Ogilvy & Mather Pvt. Ltd. Audience 18 to 25 year-olds. The radio spot was broadcast nationally. Brief Cadbury 5 Star’s product formulation had changed. It was now markedly softer. Our task was to convey this to 18 to 25 year-olds, our core target audience in...

Radio Advertising Client Binani Industries Ltd. Brand Binani Cement Agency Ogilvy & Mather Pvt. Ltd. Audience General public, all SECs and age groups Brief In a low involvement and functional category like cement, the challenge was to create disruption to induce brand preference. Solution In a category where everyone spoke about strength on the back...

Radio Advertising Client Perfetti Van Melle India Brand Center Fresh Ocean Agency Ogilvy & Mather Pvt. Ltd. Audience Teenagers, college going kids. Brief Confectionery is a very dynamic category when it comes to developing new flavours and variants in different formats. The objective was to announce a new variant Center Fresh Ocean which has cooling...

Ad/Promotional Film Campaign Client Rio Tinto Diamonds NV Brand Nazraana Agency Ogilvy & Mather Pvt. Ltd. Audience The target audience were those in the market for gifting jewellery but haven’t made up their mind Cultural Context Most diamond brands celebrate the receiver of the diamond. Nazrana decided to approach this differently and celebrate the giver....

Ad/Promotional Film Campaign Client Anchor by Panasonic Brand SmooSpeak Video Door Phone Agency Scarecrow Communications Ltd. Audience Male & Female – 25 to 4 Cultural Context Mimicking famous movie-stars and personalities is a popular form of entertainment in India. We used this popular art form to underline the insight that relying on just voice (before...

Ad/Promotional Film Campaign Client Tata Sky Service Brand Tata Sky Agency Ogilvy & Mather Pvt. Ltd. Audience We were talking to families in urban and semi-urban India who had digital cable Cultural Context Often in life when people feel something is out of reach they don’t land up asking for it because they think it’s...

Ad/Promotional Film Campaign Awards Client Bisleri Brand Bisleri 500 Agency Soho Square Audience Young (18-39 years old), urban, modern-minded and health-conscious. Cultural Context “Jhootha”(‘Spoilt’)This practice has its roots in ancient Indian culture, when joint families ate and drank together.Eating from the same plate, taking a bite of someone’s food was seen as unhygienic and was...

Ad/Promotional Film Campaign Client Flipkart Internet Pvt. Ltd. Brand Flipkart.com Agency Happy Creative Services Audience People who are apprehensive about shopping online. Cultural Context Even today, online shopping in India is at a very nascent stage and Indians are still apprehensive about making a purchase online due to issues regarding trust, quality, service, etc. While...

Ad/Promotional Film Campaign Client Mondelez India Pvt. Ltd. Brand Cadbury Gems Agency Ogilvy & Mather Pvt. Ltd. Audience The ad was targeted at teens and was aired internationally during the Indian Premier League 2013. Cultural Context IPL is the biggest cricket fiesta in India after the ICC World Cup. A time when every brand goes big,...