2015 Nominees
Saahas Ewaste
Animation for Film Advertising Client Saahas Brand Saahas E-waste Agency Rawshark Films Brief The campaign was aired within India and the target consumers were primarily YouTube addicts. Cultural Context Indians have the habit of disposing waste to junk/scrap dealers and make money out it. This advert tries to rub-off on that habit by encouraging Indians...
Jiyo Parsi – Don’t use a condom tonight
Writing for Press & Poster Advertising Client Parzor Foundation Brand Jiyo Parsi Agency Madison BMB Brief Since independence, the Indian Parsi population has dwindled by about 40% to just 60,000 with current birth to death ratio of 1:4. Task was to highlight main reasons for this like staying single, marrying late, preferring one child or...
Jiyo Parsi – Break up with mom
Writing for Press & Poster Advertising Client Parzor Foundation Brand Jiyo Parsi Agency Madison BMB Brief Since independence, the Indian Parsi population has dwindled by about 40% to just 60,000 with current birth to death ratio of 1:4. Task was to highlight main reasons for this like staying single, marrying late, preferring one child or...
Duracell Positive and Negative Stories
Writing for Press & Poster Advertising Awards Client Procter & Gamble Brand Duracell Agency Grey Brief To communicate the longevity of Duracell’s Alkaline Batteries, while engaging the consumer. Scale & Location Local Newspapers Solution Everything has a positive and negative, even the longevity of Duracell Batteries. So we told engaging tales of good things going...
Language Maze
Typography for Advertising Client Ramakrishana Mission Brand The Ramakrishana Mission School of Languages Agency Ogilvy Brief The Ramakrishna Mission regards the teaching of languages as an integral part of its work in the field of intercultural exchange and operates its own school to facilitate this – namely The Ramakrishna Mission School of Languages. We developed...
Duracell Positive and Negative Stories
Typography for Advertising Client Procter & Gamble Brand Duracell Agency Grey Brief To communicate the longevity of Duracell’s Alkaline Batteries, while engaging the consumer. Scale & Location Scale & Location: Local Newspapers Solution Everything has a positive and negative, even the longevity of Duracell Batteries. So we told engaging tales of good things going bad....
Visa Saree
Typography for Advertising Client Visa India Brand Visa Agency BBDO India Brief Unlike a generation before them, young Indians from every corner of India want to access a new world of progress and advancement. They are ambitious and hungry to make something of themselves and the world around them – and they seek tools that...
Sufi Rock
Illustration for Advertising Client Pernod Ricard India Pvt. Ltd. Brand Seagram’s 100 Pipers Agency Ogilvy Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Scale & Location The posters were 20″ x 30″ (WxH) and placed...
The Face of Child Labour
Illustration for Advertising Client CRY Brand CRY Agency BBH India Brief The objective was to bring attention to child labour and raise funds for CRY to tackle this widespread problem in India from its roots. By raising 10 million rupees, CRY would be able to take thousands of children out of labour and back in...
Visa Saree
Illustration for Advertising Client Visa India Brand Visa Agency BBDO India Brief Unlike a generation before them, young Indians from every corner of India want to access a new world of progress and advancement. They are ambitious and hungry to make something of themselves and the world around them – and they seek tools that...
Relationship Beyond the Contract Coffee Table Book
Art Direction for Direct Marketing/Activation Client HCL Technologies Ltd. Brand HCL Technologies Agency ITSA Brand Innovations Brief To create a powerful sales collateral that can be personalised for CXO’s in G2000 Companies Location & Distribution Presented by hand and posted to C Suite level audiences in G2000 companies, globally. Solution A Coffee Table book of...
The Face of Child Labour
Art Direction for Poster/ Activation Client CRY Brand CRY Agency BBH India Brief The objective was to bring attention to child labour and raise funds for CRY to tackle this widespread problem in India from its roots. By raising 10 million rupees, CRY would be able to take thousands of children out of labour and...