Art Direction for Poster/ Activation Client Visa India Brand Visa Agency BBDO India Brief Unlike a generation before them, young Indians from every corner of India want to access a new world of progress and advancement. They are ambitious and hungry to make something of themselves and the world around them – and they seek...

Art Direction for Poster/ Press Advertising Client Pernod Ricard India Pvt. Ltd. Brand Seagram’s 100 Pipers Agency Ogilvy Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Scale & Location The posters were 20″ x 30″...

Art Direction for Poster/ Press Advertising Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location 275 mm Ht. x 215 mm W (Cut Mark Size) – Full Page Color Ad....

Art Direction for Poster/ Press Advertising Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB Mudra Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. Scale & Location Beauty and Salon – Bi xenon headlamps. 275 mm H x 215 mm W (...

Integrated Campaign Awards Client Tourism Department of Daman and Diu Brand Diu Tourism Agency Ogilvy Brief In spite of its natural beauty and Portuguese legacy, Diu was a blind spot for tourists. It was at best thought of as a weekend watering hole by travellers from the neighbouring dry state of Gujarat. The rest of...

Integrated Campaign Client Star Sports India Pvt Ltd Brand Pro Kabaddi Agency Ogilvy Brief In a country where cricket is religion and cricketers are gods, it is next to impossible to launch any new game. Previous attempts at launching leagues for badminton and hockey had failed. So then, could a sport like kabaddi that is...

Integrated Campaign Client Zydus Wellness Ltd. Brand Nutralite Agency DDB Mudra Brief The spreadable fat market in India is estimated to be around the $130 MN. Amul, leading brand in India has an 80% market share. Nutralite in contrast is the new kid on the block. Objective was to spike up conversations on health and...

Innovative Media Client Kansai Nerolac Paints ltd. Brand Nerolac Agency DDB Mudra Brief In India, Nerolac is a brand synonymous to household paints. And like most other brands in this category, it feels restricted in its communication. When they approached us, they had following objectives in mind: a) To conceptualize and implement an innovation to...

Use of Experiential Marketing Client VRS Foods Brand Paras Milk Agency Rediffusion Y&R Brief To launch Paras fortified milk by demonstrating its health benefits. Results Direct contact with 6000 parents. Media coverage worth 2.5 million. Sales of 12,000 packs in just 2 weeks. 7% market share within 60 days. Solution With tight schedules and irregular...

Use of Experiential Marketing Client Turquoise Cottage Brand Turquoise Cottage Agency Dentsu Webchutney Brief Everyday, hundreds of bars all over the world run the same old schemes of extending Happy Hours. Which brings one to the question – what does a bar have to do to stand out? In a space saturated with all kinds...

Use of Experiential Marketing Awards Client Zydus Wellness Ltd. Brand Nutralite Agency DDB Mudra Brief The spreadable fat market in India is estimated to be around the $130 MN. Amul, leading brand in India has an 80% market share. Nutralite in contrast is the new kid on the block. The objective was to spike up...

Activation Campaign Client saveaarey.org Brand saveaarey.org Agency TBWA India Brief In Jan 2015 The Bombay Municipal Corporation issued the Draft Development Plan 2034. A document that sought to hack down the Last Lung of Mumbai, called Aarey Colony. As per the plan 1619 hectares of jungle land (5 times the size of Central Park, New...