Activation Campaign Client Hindustan Unilever Limited Brand Lifebuoy Soaps Agency Ogilvy Brief Every 2 minutes, a child dies of diarrhoea in India. Lifebuoy believes the simple act of hand washing with soap at critical occasions can prevent this. One of the most critical being, before eating meals. In this instance, Lifebuoy wanted to reach out...

Activation Campaign Awards Client Zydus Wellness Ltd. Brand Nutralite Agency DDB Mudra Brief The spreadable fat market in India is estimated to be around the $130 MN. Amul, leading brand in India has an 80% market share. Nutralite in contrast is the new kid on the block. The objective was to spike up conversations on...

Direct Mail Client saveaarey.org Brand saveaarey.org Agency TBWA India Brief In Jan 2015 The Bombay Municipal Corporation issued the Draft Development Plan 2034. A document that sought to hack down the Last Lung of Mumbai, called Aarey Colony. As per the plan 1619 hectares of jungle land (5 times the size of Central Park, New...

Direct Mail Client IDFC Brand IDFC Mutual Fund Agency TBWA India Brief In India, mutual fund is considered a short-term investment. The truth is, it yields better results over a long term. So IDFC, a mutual funds company, wanted to change the pre-dominant perception amongst the target audience. 30-35 year old working professionals with enough...

Direct Mail Client Greenply Industries Brand Greenply Agency Ogilvy Brief Our objective was to create a unique brochure for Greenply’s annual report. Location & Distribution Our brochures were distributed among all Greenply dealers, stakeholders, partners and select consumers. Solution Our brochures were crafted to resemble actual plywood boards. Every page of the brochure was made...

Direct Mail Client HCL Technologies Ltd. Brand HCL Technologies Agency ITSA Brand Innovations Brief To create a powerful sales collateral that can be personalised for CXO’s in G2000 Companies Cultural Context Relationship Beyond the Contract is an articulation of HCL’s belief that people do business with people, and in doing so often go beyond the...

Direct Response- Ambient Client IDFC Brand IDFC Mutual Fund Agency TBWA India Brief In India, mutual fund is considered a short-term investment. The truth is, it yields better results over a long term. So IDFC, a mutual funds company, wanted to change the pre-dominant perception amongst the target audience. 30-35 year old working professionals with...

Direct Response- Ambient Client Pidilite Industries Brand Pidilite Dr. Fixit Agency Madison Brief Pidilite’s Dr. FIXIT is a home waterproofing solution and its communication becomes most relevant pre-monsoon, as the brand urges people to armour up their houses and buildings with Dr. Fixit. This time, the brand wanted to highlight the importance of exterior waterproof...

Direct Response- Film Advertising Awards Client Mumbai Police Brand Mumbai Police Agency Ogilvy Brief To train citizens of Mumbai to stay alert and look out for suspicious objects of terror, during the biggest festival of the city – Ganesh Chaturthi. The target audience includes all the millions of citizens who come to celebrate this festival....

Tactical Film Advertising Awards Client Mumbai Police Brand Mumbai Police Agency Ogilvy Audience The millions of citizens of Mumbai who come out to celebrate the Ganesh Chaturthi Festival. Cultural Context Ganesh Chaturthi is the biggest festival of Mumbai. The entire city is on the streets to take part in the celebrations. A perfect time for...

Tactical Film Advertising Awards Client Shopclues.com Brand Shopclues Agency Enormous Audience To get maximum mileage out of a 10 seconder spot. To remind people that you can get any product at a cheaper rate on shopclues.com Cultural Context The objective was to air the 10 second spot immediately after commercials of certain products or brands....

Show Programme Promotion Client Kyoorius Brand Kyoorius Designyatra Agency RocketScience Labs Audience Idea was to push the audience creatives, students & clients to embrace risks to achieve new horizons Cultural Context A physical world is very different from an imaginary world. An imaginary world has no physical restrictions. Its boundless and we can never assume...