Use of Social Media Client Indian Red Cross Society Brand Blood Donation Agency Ogilvy & Mather Pvt. Ltd. Brief Studies conducted by the Indian Red Cross Society revealed that a huge number of patients lose their lives owing to the lack of prompt response from blood donors. The brief given by the NGO was to...

Use of Social Media Client Worldwide Media Brand Femina Agency DDB Mudra Brief It’s a tough time to be a magazine. Readers have far more engaging options. And far shorter attention spans. So how does a 60-year old magazine get young women to turn around and take notice? And more importantly, engage with it? Solution...

Animation & Illustration for Online Marketing Client Wipro Limited Brand Wipro ENU Agency NicheMinds Brief The objective of the film was to sensitise Wipro’s Water Utility clients / prospects in the UK about the precious nature of water in a resource-constrained world. The film’s other role was to tell clients and prospects about how Wipro...

Animation & Illustration for Online Marketing Awards Client Škoda Auto India Brand Škoda Rapid Leisure Agency BBH India Brief We were tasked with creating a series of radio spots to launch the limited edition Skoda Rapid Leisure which comes loaded with a host of features. The challenge was to convert the audio spot into visually...

Art Direction for Online Marketing Client Operation Smile India Brand Operation Smile India Agency Ogilvy & Mather Pvt. Ltd. Brief Cleft? Millions of children in India alone are affected by it. 1 in 10 will die before their first birthday. Operation Smile: A cleft charity that provides free life-changing treatment that changes clefts to smiles....

Use of Social Media Awards Client Operation Smile India Brand Operation Smile India Agency Ogilvy & Mather Pvt. Ltd. Brief Cleft? Millions of children in India alone are affected by it. 1 in 10 will die before their first birthday. Operation Smile: A cleft charity that provides free life-changing treatment that changes clefts to smiles....

Use of Social Media Awards Client MTS India Brand MTS Canvas Blaze Agency Creativeland Asia Brief The objective of MTS Download A Smartass Phone campaign was to use the launch of their new internet bundled smartphone Canvas-Blaze targeted at 16-25yr old download-crazy digital natives. It was an opportunity to create an engaging social promotional contest...

Use of Social Media Client Hector Beverages Private Limited Brand Paper Boat Agency Fisheye Creative Brief Consistently engage with people at an emotional level without running any contests and promotions. Solution We use six childhood memories every week to engage with people emotionally. This is in perfect sync with the brand promise ‘authentic taste that...

Use of Social Media Client Zoiro Lifestyles Brand Zoiro Denim Intimates Agency TBWA India Brief Zoiro – A one-year-old men’s innerwear brand in India had launched a denim-inspired underwear. The product had a big barrier to cross – the target perceived that the product was made of actual denim and not fit for innerwear. We...

Use of Social Media Client Shoppers Stop Limited Brand Shoppers Stop Agency iContract Brief Keeping true to the brand message of “Start Something New”, at the launch of the 2013 brand campaign, the objective was to find a break though way to engage with our digitally savvy audience, through social media, and create a whole...

Use of Social Media Awards Client The Akanksha Foundation Brand The Akanksha Foundation Agency Ogilvy & Mather Pvt. Ltd. Brief Akanksha, an NGO, needed teachers for its schools but didn’t have money for advertising. The brief was to increase awareness about this need and get more teacher applications. Audience – Akanksha’s recruitment drive is aimed...

Digital Tools & Utilities Awards Client United Spirits Ltd Brand BossPatrol Agency DDB Mudra Brief Our task was to make the whiskey brand’s long-running campaign “The spirit of friendship” relevant to younger audiences. Insight: Everyone likes to take a break at work every now and then – with youtube, games, Facebook, etc. But what do...