Branded Film Content & Entertainment – Fiction up to 5 mins
Client Myntra Designs Pvt. Ltd.
Brand Anouk
Agency Ogilvy & Mather
Cultural Context The independent and ambitious young women of today have a bold point of view on things. While they progress in life and embrace new ideas and tastes, they try to stay in touch with their traditional values. She often finds it tough to strike the balance and she is always put under scrutiny by those around her. She yearns to be herself.
Solution Anouk stood up for bold decisions made by women in everyday lives. The brand raised a toast to the bold new age women by showing situations where women stand up against prejudices and express their true self. Women in same sex relationships, being a single mom and visiting places like pubs alone are the three manifestations captured in the films.
Audience
 Young and modern Indian working women living in metros and non-metros.