| Innovative Use of Mobile Technology | ||||
| Awards |  |
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| Client | Cafe TC | |||
| Brand | Cafe TC | |||
| Agency | Dentsu Webchutney | |||
| Brief | Turquoise Cottage, a popular bar in New Delhi, underwent a makeover and became a refreshing new Cafe TC. The challenge was to promote its new identity, new menu, new offers and more to its young urban digitally-advanced patrons in a quirky, unprecedented way that would appeal to the young TG. The only problem? All this had to be done in limited budgets. | |||
| Navigational Instructions |
All a user had to do was: 1. Add us as a contact 2. Search for us on WhatsApp 3. Check out our surprise! No downloads. No log-ins. More importantly, no interrupted conversations. |
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| Solution |
We created Cafe TC LIQUOR TICKER – the World’s First Advertising Ticker on WhatsApp! We modified WhatsApp’s API & converted its static status message into a running ticker, and the static profile pics into ever-changing GIFs. We loaded this ticker with Cafe TC’s new logo, new menu, new offers & more, and then invited our patrons through our social channels to check out our surprise on WhatsApp. | |||
