| Art Direction for Digital Marketing | ||||
| Awards |  |
|||
| Client | Seema Rampure | |||
| Brand | Asus India | |||
| Agency | BC Web Wise Pvt. Ltd. | |||
| Brief | The Background – Zenfone 2 comes with an uber powerful PixelMaster camera that brings a revolution in mobile photography with Super Resolution mode that helps you capture detailed images of resolutions of up to 52MP! | |||
| Solution |
The high detail photography with minimalistic treatment was used across social creatives. Various features of Zenfone 2’s PixelMaster camra like Miniature mode, Super HDR mode, Low Light Photography mode, etc. were used to capture the pictures. To engage with the fans on social platforms, we asked them to #SeeWhatOthersCantSee & caption the album. Best captions won goodies from Asus. |
|||
| Viewing Instruction |
The Idea – During Ganesh Utsav, we rolled out a series of visuals shot on Zenfone 2 using its PixelMaster features. The pictures depicted various naturally occurring and delicate forms of the deity in sprouted pulses – getting the fan | |||
