| Art Direction for Digital Marketing |
| Client |
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NICOBAR |
| Brand |
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NICOBAR |
| Agency |
|
River Advertising Private Limited |
|
|
|
| Brief |
|
Launch a lifestyle brand Nicobar, which is reminiscent of its namesake island. Nicobar’s design inspiration is ‘laid back’ and effortless and its collection includes clothing, home and travel accessories. |
Navigational Instructions
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We created a series of adverts, giffs, cinemagraphs as per the different categories of the website based on our idea of Nicobar Stories, which stands for everyday pleasures of life effortlessly. The navigation is as effortless. Charming and mysterious pieces of adverts with specific life contexts, take you to relevant site tabs on click. |
Solution
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Lifestyle is a reflection of an individual’s feelings. What you wear, carry or use everyday, reflects your mood, your personality. We created ‘Nicobar Stories’ as a campaign thought to showcase everyday intimate feelings a person experiences. The visual identity is ‘rustic-chic’. The tone is artisanal yet charming to capture the intimate spontaneous lifestyle of modern wayfarers. |
