Special Effects for Film Advertising Client Royal Challenge Sports Drink Brand Royal Challenge Entrant Storytellers Scale & Location The film was released in digital media in national ( India only )  

Sound Design for Film Advertising Client HOTSTAR Brand HOTSTAR Entrant Dynamite Design Scale & Location Hotstar needed a TV ad campaign for their new ‘Fastest Score Update’ feature on their app. The objective was to showcase this feature which claimed to be faster than what’s broadcast on air. Their target audience was ‘cricket enthusiasts’ who...

Sound Design for Film Advertising Client Tata Motors Limited Brand Tata Hexa Entrant Storytellers Solution Vehicle with a larger family who needs more than five seat for those highway trips together. It makes more sense with a better comfortable plus ride quality feeling live SUV.  

Production Design for Film Advertising Client Havells India Ltd Brand Havells Entrant Absolute Productions Cultural Context The sequence of this film has a backdrop of an old folk dance of Tamil Nadu- Puliyattam (means Tiger Dance). Through a humorous fight amongst the tigers, the film makes a proposition stating that Havells wires doesn’t catch fire....

Production Design for Film Advertising Client Benetton Group Brand United Colors of Benetton Entrant Oink films Cultural Context In 2015, India ranked 125th on UNDP’s Gender Inequality Index. Women in India score lower on most developmental parameters compared to men. Gender equality in India needs urgent attention, but the issue rarely enters the mainstream. Unless...

Editing for Film Advertising Client ITC Limited Brand Savlon Entrant Good Morning Films Cultural Context The objective was to convice Indian mothers that professional athletes trust Savlon, hence Saina Nehwal, former world #1 badminton player was used. This film also synced well with current schooling and parenting culture which was embracing and acknowledging that sports...

Editing for Film Advertising Client Godrej Brand Cinthol Entrant Creativeland Asia Cultural Context Traditionally, Indian society has always been patriarchal with defined roles for women. They are expected to behave and function under these set roles. And, those who try and accept their individuality are questioned by the society. But, slowly women have started questioning...

Editing for Film Advertising Client Benetton Group Brand United Colors of Benetton Entrant Oink films Cultural Context In 2015, India ranked 125th on UNDP’s Gender Inequality Index. Women in India score lower on most developmental parameters compared to men. Gender equality in India needs urgent attention, but the issue rarely enters the mainstream. Unless Gender...

Direction for Film Advertising Client P&G India Brand Ariel Matic Entrant BBDO INDIA Cultural Context As Indian society opens up, many brands are reflecting the “new” urban woman; a more confident, accomplished woman boldly achieving her dreams in a male dominated society. However what persists is the cultural norms that make it the duty of...

Direction for Film Advertising Client Goomo.com Brand Goomo.com Entrant Conversation Film  

Direction for Film Advertising Client Jagran Group Brand Jagran Film Festival Entrant Red Ice Films Cultural Context The film captures a discussion that is happening within a ‘Jat’ community in a village in Haryana. ‘Jats’ are typically associated with a traditional mindset, not open to western influences of lifestyle and culture. Men and Women don’t...

Direction for Film Advertising Client Tata Global Beverages Brand Tata Tea Entrant Green Grass Film Cultural Context Over the past decade, the ideology of activism has become mainstream in India. However, our behaviour around social issues is still heavy with apathy and inertia. Our brand of activism still largely errs on the reactive side. There’s no dearth of...