Art Direction for Poster Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Scale & Location Placed in art colleges and art exhibitions during college...

Art Direction for Poster Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Scale & Location Placed in art colleges and art exhibitions during college...

Direct Acquisition & Retention Client Broken Compass Brand Broken Compass Entrant DDB Mudra Group Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations,...

Direct Acquisition & Retention Client Akanksha Foundation Brand Akanksha Foundation Entrant Ogilvy & Mather Brief Akanksha constantly faces a shortage of teachers. With zero marketing budgets, social networks were their only option. But how could an NGO break the clutter of social messages and get noticed? Our reasearch showed that 40% of our teacher applicants...

Direct Innovation Client Maruti Suzuki Brand Maruti Suzuki Entrant Dentsu Webchutney Brief Maruti Suzuki, India’s leading car company, wanted to do something about the deafening problem of incessant car honking on Indian roads. The challenge was to bring about a change in people’s behaviour. The need was an idea that was more than just a...

Direct Innovation Client Work In India Brand elegantmentors.org Entrant Kinetic Worldwide Brief The brief was to help with cost effective technological solution that could save fishermen from unknowingly crossing into International waters and getting caught by maritime police of other countries and face long jail terms. Scale & Location The MUKHOTA mask have been activated...

Direct Innovation Client Pune Municipal Corporation Brand PMC Care Entrant Setu Advertising Brief Ganesh Utsav is the biggest festival celebrated in Pune where more than 5 lakh Ganesh idols are welcomed home. Over the years, the riverside ghats in Pune used for visarjan, don’t offer proper infrastructure for the pre-immersion pooja. People are forced to...

Direct Innovation Client Nestle Brand Nestle Entrant Famous Innovations Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention on this important cause...

Direct Innovation Client Nanhi Kali Brand Nanhi Kali Entrant Famous Innovations Brief Most Indians view charity with suspicion because they are unsure about where their donations go. Project Nanhi Kali, a girl child education initiative aims to educate 100,000 underprivileged girls in India. This aim is heavily dependent on donations. How then could we get...

Direct Innovation Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating a new habit...

Direct Mail Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role and as a...

Direct Mail Client CaratLane Brand CaratLane Entrant Famous Innovations Brief CaratLane is a contemporary fine jewellery brand which is available online and has stores of its own. They wanted to do a campaign for their range of Solitaires and Rings with a special focus on proposals. Solution We created the CaratLane Proposal Box, a personalised...