Direct Mail Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating a new habit...

Direct Mail Client Sameer Seth Brand The Bombay Canteen Entrant Please See// Brief The Bombay Canteen is a café & bar that prides itself on re-creating local dishes and reinterpreting age-old traditions. As one of the very first restaurants to open in Kamla Mills, there was a lot of hype around their food, but their...

Direct Response ; Ambient Client Nestle Brand Nestle Entrant Famous Innovations Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention on this...

Direct Response ; Ambient Client Door Step School Brand Door Step School Entrant FCB Interface Brief Get slum kids and their parents to believe in the power of education. It’s not easy being a kid in a slum in Mumbai. Life is tough. Your parents work day and night but barely make both ends meet....

Direct Response ; Ambient Client Standard Chartered Bank Brand Standard Chartered Bank Entrant ibs Brief Standard Chartered has been associated with the Mumbai Marathon, for the past 13 years. Despite being the title sponsor, Standard Chartered’s brand communication, ‘Here for Good’, was often overshadowed by the grandeur of the big race.The challenge was to reclaim...

Direct Response ; Ambient Client Snapdeal Brand Snapdeal Entrant Famous Innovations Brief How do you do communicate Father’s Day to a customer base that is bombarded with the usual sale and offer ads on the day. Moreover, how can you engage with them beyond just a mere print ad. How can your communication become a...

Direct Response ; Ambient Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating a...

Direct Response ; Press & Poster Client Volkswagen Brand Volkswagen Entrant DDB Mudra Group Brief Long-distance trips without a break pose a significant risk of severe loss of attention which drivers often do not notice early enough.Volkswagen Passat’s Attention Assist is able to recognize these signs, and subsequently bring the driver’s attention back to the...

Direct Response ; Press & Poster Client Snapdeal Brand Snapdeal Entrant Famous Innovations Brief On the occasion of Father’s Day, all e-commerce brands communicate through the usual sale and offer print ads. Snapdeal wanted to do more than just communicate an offer. It wanted to engage with dads and unite them to be part of...

Direct Response ; Radio Advertising Client Nestle + Nanhi Kali Brand Nestle + Nanhi Kali Entrant Famous Innovations Brief To communicate the superiority and quality of the Nupro Tur Dal, to the housewives.Size of the grain is the single visible indicator of the best quality Tur dal. Scale & Location or Cultural Context The advert...

Direct Response ; Film Advertising Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the...

Direct Integrated Campaign Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role and as...