Direct Integrated Campaign Client Nestle Brand Nestle Entrant Famous Innovations Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention on this important...

Tactical Branded Content & Entertainment Client Hindustan Unilever Ltd Brand Dove Entrant Mindshare Cultural Context Media is routinely blamed for establishing & promoting beauty stereotypes. In reality, the beauty ideal is seeded as early as the age of 4. In India, the culprit is a Nursery Rhyme—a learning device drilled into the heads of children!Chubby...

Tactical Branded Content & Entertainment Client Nestle + Nanhi Kali Brand Nestle + Nanhi Kali Entrant Famous Innovations Cultural Context Radio jingles are very popular in India – especially of those brands that are close to the masses. Solution Each classroom has a handful of good singers. By using the talent of Nanhi Kali school...

Live Experience Client Inorbit Malls India Pvt. Ltd. Brand Inorbit Entrant DDB Mudra Group Brief Millions of women entrepreneurs in India run businesses out of their homes. But the society just sees them as a cottage industry with no real scope for growth. Cultural Context Women entrepreneurs need to be encouraged so that they add...

Live Experience Client Reckitt and Benckiser Private India Limited Brand Mortein Entrant Havas Worldwide Cultural Context Dussehra is well-known festival in North India where effigies of demon king Ravana is burnt to symbolise victory of good over evil. Millions of people get together to celebrate this festival at different places every year. Solution This campaign...

Live Experience Client Titan Company Ltd. Brand Sonata ACT Entrant Maxus Cultural Context The product we were working with was Revolutionary – Sonata ACT, a safety watch with a panic button that aimed to power Women with Courage. The goal was straight forward – Build awareness and positive brand association amongst young women. In India...

Live Experience Client Star Network Brand Star Plus Entrant Ogilvy & Mather Cultural Context Our mothers give us life. They have an equal contribution in making us what we are, just as much as our fathers have. But when it comes to our names, we only get it from our fathers. And our mother’s name...

Live Experience Client Nidhi Hola Brand GoDaddy Entrant tbwa/india Cultural Context India is witnessing a start up boom. With more and more small businesses going online, the need for a reliable partner when it comes to hosting and related tools have become very important. Solution The idea was to catch small busines owners in the...

Live Experience Client Yum! Restaurants India Brand KFC India Entrant Blink Digital Solution We created an activation that challenged consumers to open a box – not with their hands but rather with their minds. Consumers had to wear Neurosky – a mind-reading headset that analyzed their concentration on a scale of 1-100. The box would...

Sponsored Client Tata Motors Brand Tata Tiago Entrant Maxus Scale & Location The work released on Youtube and TVF Play to reach out to an audience who are more keen on consumption on digital than on any other platform Solution We partnered with TVF, India’s biggest youth content creator, to co-create a web-series ‘Tripling with...

Sponsored Client Nestle Brand Nestle Entrant Famous Innovations Solution Girl child education is a real problem in India. Not only are regressive ideologies responsible for this, but also the socio-cultural landscape which does not place importance on educating girls. Nanhi Kali – an NGO for girl child education – wanted to change this, and in...

Non-Fiction over 5 mins Client Asian Paints Brand Colour Academy Entrant Ogilvy & Mather Cultural Context Every woman from lower income group in India does odd jobs apart from household work to support family income. These efforts are mostly passed as hobbies or time-pass and never gets acknowledged as profession. Solution Unskilled labour also suffers...