Ad/ Promotional Film Campaign Client InFocus India Brand InFocus Phones Agency BBH Communications India Pvt. Ltd. Cultural Context Nowadays, many people use emoticons when they’re texting other people. However, more often than not, they do not know what these emoticons mean. Solution Designed for the youth, the key feature of the InFocus M370 is its inbuilt...

Ad/ Promotional Film 61+ sec Client Adani Wilmar Brand Fortune Edible Oils & Foods Agency Still Waters Films Pvt. Ltd. Solution Through the mother exchange program, youngsters who relocated to different cities of India for education, were able to eat a home cooked meal, in the exact same way their mother would make it. This...

Ad/ Promotional Film 61+ sec Client World For All Brand World For All Agency Ogilvy & Mather Cultural Context Stray dogs are a common sight on the streets of Mumbai. They mingle with the hustle-bustle, often getting nothing more than shooed away. Estimates peg the number of Mumbai’s homeless dogs to be around 250,000. But...

Ad/ Promotional Film 61+ sec Awards Client Skymet Weather Services Private Limited Brand www.skymetweather.com Agency R K Swamy BBDO PRIVATE LIMITED Cultural Context In India, over 58% of rural households depend on agriculture. Since farmers are unaware about the availability of free & accurate weather forecast, often, the crop gets destroyed due to unforeseen weather...

Ad/ Promotional Film 61+ sec Awards Client Make Love Not Scars Agency Ogilvy & Mather Cultural Context In India, almost every day an angry man throws acid on his girlfriend’s or wife’s face. Over a thousand cases of acid attacks are reported every year. The Supreme Court of India has banned over-the-counter sale of acid...

Ad/ Promotional Film 31 – 60 sec Client Breakthrough Brand Breakthrough Agency Ogilvy & Mather Cultural Context 92% of women in India have experienced sexual harassment in public places. Our task was to go beyond creating awareness for sexual harassment. We had to provide a solution. Solution In India, women do not talk about sexual...

Ad/ Promotional Film 31 – 60 sec Awards Client Star Sports Brand Star Sports Agency Star India Pvt. Ltd. Cultural Context India and Pakistan is the most celebrated rivalry in the world of cricket. And the head-to-head tally in the ICC World Cup makes it even more interesting. Team India has managed to beat Pakistan...

Ad/ Promotional Film 1 – 30 sec Client Vodafone India Brand Vodafone 3G Agency Ogilvy & Mather Cultural Context To find new solutions, we decided to study the role our product plays in the lives of our customer. And our findings revealed a far nobler side to 3G – Mobile internet was often used to...

Ad/ Promotional Film 1 – 30 sec Client Future Group Brand Big Bazaar Agency DDB Mudra Group Cultural Context Indians love to spin highly unrealistic tales by making tall claims. Latching onto this culturally rooted behaviour of “Phekna” (making tall claims) we communicated our unbelievable offers by giving a crazy spin to the stories. Solution...

Poster Advertising/Free Format Client Max Healthcare Pvt Ltd Brand Max Healthcare Agency Dentsu India Brief Smoking is responsible for Chronic Obstructive Pulmonary Diseases (C.O.P.D) like Emphysema which causes things like shortness of breath and reduced lung capacity. We wanted to bring this to the notice of smokers and give them another reason to quit. Scale...

Poster Advertising/ Free Format Client Salaam Baalak Trust Brand Salaam Baalak Trust Agency Cheil Worldwide Brief Our target audience were school children living in Delhi slums. Currently 80-90% of Delhi’s slum population do not have access to electricity. This results in low academic performance in schools because homework and studies are done with great difficulty....

Ambient Client SPROUTS Environment Trust Brand NGO Agency Ogilvy & Mather Brief To generate unprecedented awareness for the serious harm we put the ocean and its creatures through during the 10 day long Ganesha Festival. And to find a solution for the same. Solution Ganesha idols are immersed in the sea every year. Most of...