The 200 year old Lac-turnery craft from Channapatna, Karnataka is widely known as a toy-craft.Varna’s effort has been to re interpret these toys as functional products for living spaces. The design for the packaging of these products focused mainly on – (1) Creating awareness about craft (2) Showing its utilitarian value (3) Creating a look...

Brief Create communication for Philips LED torch – highlighting its white-light which was brighter and better than that thrown by torches with regular bulbs. Solution We began with the simple thought – the light from our torches was as bright as daylight. We discussed many ideas involving bats, owls, watchmen and more, shown in full...

Brief Seagram’s 100 Pipers’ Musical Events is the brand’s biggest property in India. One of its recent programs was a special Sufi Rock concert. Rekha Bhardwaj, a leading Indian singer, was playing with Nasya, a popular fusion rock band. The brief was to design a poster to announce the event. Solution Sufi Rock combines classical...

“R& R programs at GBS Creative Services were very mundane and boring – diluting the idea of the program itself. So, ‘The Big Trumpet Awards’ campaign was conceptualized to take it to a more exciting, engaging level. It was designed to stand out from the humdrum of everyday employee communication. Adopting “showing off” as the...

The Problem Most rural schools in India not only lack basic facilities such as lights and fans but also desks to write upon. The Kids have to sit on the floor, with their back hunched, for hours. This gives them bad posture, poor eye sight and bad handwriting. Aarambh, an NGO that works with children,...

Background Bio-farm is a maker of organic fertilizers. It prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers. Brief Bio-Farm wanted to redesign their existing packaging. Our Idea Instead of only creating a new visual design on the existing...

In India, it’s a well-practiced custom to exchange gifts and cards to celebrate special occasions. Be it Diwali, New Year or weddings, the country’s socialite circle sees a pool of gifts being exchanged. But because of this flood of gifts, it becomes very easy to get lost amongst the crowd of gifts. The challenge was...

Mattel teamed up with The Little Door (a busy Mumbai pub) and driver service Party Club Drivers on a stunt to remind late nighters not to drink and drive. Car owners hand over their keys to the valet before entering the pub. That’s when key chains with mangled toy cars and the message “Even a...

Established by the city’s leading entrepreneurs, Bangalore Political Action Committee, B.PAC aims to promote a better quality of life for all citizens. It aims for good governance for the economic competitiveness, social well-being and inclusive growth of the city. The identity for B.PAC reflects the ethnicity as well as the cosmopolitan nature of Bangalore. Derived...

The second life is an idea that is inspired from the inter-connectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we...

Brief To recruit speech and hearing impaired candidates, for a career in graphic design from a college for the differently-abled. Process We spent several days on-campus understanding the candidates, their expectations and motivation levels. Differently-abled people have dreams, aspirations, and skills to match. Getting a job was not a concern; getting the right job was....

8 out of 10 women are wearing the wrong bra size and don’t even know it. Lingerie brand amanté, realized this problem stems from the measuring process. Women have to suffer complicated mathematics and charts to find the right bra size. So, we designed the revolutionary amanté body band. A tape that replaces confusing calculations...