Use of Experiential Marketing Client Dainik Jagran Brand Dainik Jagran Entrant Dainik Jagran Brief With the largest concentration of young people in the world, every month for the next several years, 1 mn Indians will turn 18. This will have a bearing on everything from migration to efforts to combat climate change. Yet the paradox...

Innovative Media Client Vodafone India Brand Vodafone Entrant Maxus Brief To build credibility for Vodafone’s network & to position the brand as India’s own beloved network. Solution Live demonstration can build credibility. We came up with the idea to do a live torture test of the network by connecting radio stations across every major city...

Innovative Media Client Hindustan Unilever Ltd Brand Comfort Fabric Conditioner Entrant Mindshare Brief Penetration of Fabric Conditioners is just 13% in India. The main barrier was that the consumer did not feel the need to use one. She saw no benefit. Comfort Fabric Conditioner relaunched with the promise of ‘daylong freshness.’ Our goal was to...

Innovative Media Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly mistaken as child’s unwillingness...

Earned Media ; Large Business Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was...

Earned Media ; Large Business Client Star India Private Limited Brand Star Plus Entrant Ogilvy & Mather Brief With a brief to challenge stereotypes and change the mindset of Indian patriarchal society towards a woman’s potential, we set off to reflect the emerging woman of today. And, what better day to do it than on...

Earned Media ; Large Business Client Rising Sun Films Brand Pink Entrant Ogilvy & Mather Brief Shoojit Sircar’s new film needed promotion. It wasn’t a big-budget production, and its theme wasn’t mainstream – the film was about a women’s rights. It had one big star – Amitabh Bachchan. However, just his presence wasn’t a guarantee...

Earned Media ; Large Business Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating...

Earned Media ; Small Business Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment.Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word....

Integrated Campaign ; Large Business Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role...

Integrated Campaign ; Large Business Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was...

Integrated Campaign ; Large Business Client Hindustan Unilever Limited Brand Dove Entrant Ogilvy & Mather Brief Objective: Bring the youth closer to their moms on Mother’s Day.Target audience: 18-30 year old women, from metro cities, who are very active on digital. Scale & Location The advert ran in the women supplement (Sakhi) of Lokmat (the...