Integrated Campaign ; Large Business Client Star India Private Limited Brand Star Plus Entrant Ogilvy & Mather Brief With a brief to challenge stereotypes and change the mindset of Indian patriarchal society towards a woman’s potential, we set off to reflect the emerging woman of today. And, what better day to do it than on...

Integrated Campaign ; Large Business Client Star India Pvt. Ltd Brand Star India Entrant Mindshare Brief Star Plus traditionally had been the ‘Numero Uno’ brand in the GEC (general entertainment channel) space and a loyal female audience base. With thriving competition the challenge was to stay relevant & resonate with younger audiences by challenging the...

Advertising & Marketing Communications – PSA Client Love Matters Brand Love Matters Entrant Ogilvy & Mather Brief Objective: Address how Bollywood has been unwittingly propagating sexism through lyrics of their songs. Thereby, waking audiences up to this reality. And through them, getting Bollywood to take a stand against including demeaning lyrics in its songs.Target audience:...

Advertising & Marketing Communications – PSA Client Reliance General Insurance Brand Reliance General Insurance Entrant Ogilvy & Mather Brief India employs over 10 million child labourers. Worse than the number is the fact that responsible citizens have become indifferent to the situation. Reliance General Insurance joined hands with India’s largest children’s welfare NGO – Child...

Advertising & Marketing Communications – PSA Client Cancer Patient Awareness Association Brand Cancer Patient Awareness Association Entrant Ogilvy & Mather Brief To raise awareness about how men can be victims of breast cancer too. Cultural Context Breast Cancer among men is increasing at an alarming rate. People aren’t aware of the fact that even men...

Advertising & Marketing Communications – PSA Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment.Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the...

Advertising & Marketing Communications – PSA Client Plan India Brand Safer Cities Entrant Company of Design Brief Plan India’s Safer Cities program is part of a global initiative by Plan International along with UN-Habitat and Women in Cities International. The goal is to increase safety and access to public spaces for women and girls. In...

Advertising & Marketing Communications – Not for Profit Client JSW Foundation Brand JSW Group Entrant Ogilvy & Mather Brief The task at hand was to tap the occasion of International Women’s Day to give out a strong message to all the women out there who fight their way through life and the contribution that JSW’s...

Advertising & Marketing Communications – Not for Profit Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who...

Advertising & Marketing Communications – Not for Profit Client Akanksha Foundation Brand Akanksha Foundation Entrant Ogilvy & Mather Brief Akanksha constantly faces a shortage of teachers. With zero marketing budgets, social networks were their only option. But how could an NGO break the clutter of social messages and get noticed? Our reasearch showed that 40%...

Advertising & Marketing Communications – Not for Profit Client Haiyya Brand My Daughter Will Entrant Hungama Digital Services Brief ‘My Daughter Will’ is a social awakening initiative focused on giving Hindu daughters the same rights as sons to perform the last rites of a parent. Purely a digital initiative, the campaign’s objective was to raise...

Advertising & Marketing Communications – Not for Profit Client Indian Association of Palliative Care (IAPC) Brand Indian Association of Palliative Care (IAPC) Entrant Medulla Communications Brief IAPC has helped establish an infrastructure to provide palliative care but only 1% of eligible Indians avail it and <2% of doctors offer it spontaneously to the terminally ill....