Illustration for Advertising Client Enormous Brands Brand Enormous Brands Entrant Enormous Brief Enormous wanted to do something that makes a difference. Something that turned a token gesture of sending out calendars into something more meaningful. Cultural Context Wishing their clients a ‘happy new year’ and sending out a branded calendar along with curios and sweets...

Illustration for Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Cultural Context What better way to promote local art than by using the finest...

Illustration for Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Cultural Context What better way to promote local art than by using the finest...

Illustration for Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Cultural Context What better way to promote local art than by using the finest...

Art Direction for Direct Marketing Client CaratLane Brand CaratLane Entrant Famous Innovations Brief CaratLane is a contemporary fine jewellery brand which is available online and has stores of its own. They wanted to do a campaign for their range of Solitaires and Rings with a special focus on proposals. Solution We created the CaratLane Proposal...

Direct Innovation Client Nanhi Kali Brand Nanhi Kali Entrant Famous Innovations Brief Most Indians view charity with suspicion because they are unsure about where their donations go. Project Nanhi Kali, a girl child education initiative aims to educate 100,000 underprivileged girls in India. This aim is heavily dependent on donations. How then could we get...

Art Direction for Press Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Art Direction for Press Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Art Direction for Press Advertising Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Scale & Location Placed in art colleges and art exhibitions during college...

Art Direction for Poster Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Art Direction for Poster Advertising Client Aquanaut Brand Aquanaut Dive School Entrant Contract Advertising Brief Diving in India is considered an exotic pursuit, meant only for the privileged few. More so because India itself can’t boast of many reputed dive sites. The task given was for Aquanaut, a dive school based in Bengaluru in India,...

Art Direction for Poster Advertising Client Yum Restaurant Marketing Pvt. Ltd. Brand KFC Entrant Ogilvy & Mather Brief In India, millions of underprivileged children look for food in trash cans and garbage piles, they live on leftovers. KFC launched a hunger initiative – Add Hope, and wanted to talk about it. KFC was providing a...