Poster Advertising Campaign Client Procter & Gamble Brand Duracell Agency Grey Worldwide Brief Though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing trend of ‘use and throw’, people still look for durability. Duracell wanted to reinforce their brand promise of the longer lasting battery. But...

Poster Advertising Campaign Client Perfetti Van Melle India Brand Mentos Marbles Sour Agency Ogilvy & Mather Pvt. Ltd. Brief Sour Marbels are sour. It says so on the packaging and it delivers. And it’s a lot of fun to eat as well. Our brief was to come up with communication that would dramatize the taste...

Poster Advertising/Free Format Client Mattel Toys Pvt. Ltd. Brand Hotwheels Agency Ogilvy & Mather Pvt. Ltd. Brief Hot Wheels wanted to showcase, via posters, their Safari series of toy off-road cars. Scale & Location Hotwheels Safari Series creative was plastered all over India in the form of Posters in Toy Stores and Malls. Solution Kids...

Poster Advertising/Free Format Awards Client Procter & Gamble Brand Duracell Agency Grey Worldwide Brief To communicate that Duracell batteries squeezes out every last drop of power for your devices.Target Audience: Adults between the age of 21-55. Scale & Location The advertisement ran as an A2 print in supermarkets and stationery stores. They were placed near...

Ambient Client Limbad Sewing Machine Co. Brand Limbad Sewing Machines Agency Ogilvy & Mather Pvt. Ltd. Brief Limbad sewing machines are big machines that are used for heavy-duty sewing. These Sewing Machines are factory sewing machines that can take the load of bulk sewing. Solution A larger-than-life fabricated sewing machine strategically placed on a busy...

Ambient Awards Client Lenovo India Brand Lenovo Agency Ogilvy & Mather Pvt. Ltd. Brief Lenovo ThinkPad wanted to demonstrate its lesser-known, yet amazing feature – The Spill-Resistant Keyboard.Spending money on mass-media campaign to publicize this feature was not smart. So the challenge was to find an unconventional way to reach our TG, and create buzz...

Activation Campaign Client Hindustan Unilever Pvt. Ltd. Brand Lifebuoy Soaps Agency Ogilvy & Mather Pvt. Ltd. Brief Every year over a million children die of diarrhea. Most of the deaths are rural due to lower levels of personal hygiene in rural India. The simple act of hand washing with soap can help prevent this.Our objective...

Ambient Client Channel V/ Star TV Brand VithU Agency Ogilvy & Mather Pvt. Ltd. Brief India’s streets are pretty dangerous. We wanted to get reckless motorists wear their seat belts. People were ignoring advertising telling them to wear seat belts, so we needed to deliver the message in a way they simply couldn’t ignore. Solution...

Press Advertising Client Pidilite Industries Ltd. Brand Fevicol Agency Ogilvy & Mather Pvt. Ltd. Brief Fevicol wanted to reinforce its position as India’s most reliable glue. Essentially, Fevicol wanted To do an activity that will also successfully create a buzz with indian homeowners To create as many one on one interactions between the urban indian...

Press Advertising Client Nagar Brand Nagar Agency Grey Worldwide Brief NAGAR, an NGO that protects open spaces, wanted to make builders and the public realize the cost of building illegal malls and residential and commercial buildings in spaces allotted for children’s play area. Solution We conveyed a single hard-hitting message: Concrete Kills Childhood. With simple,...

Press Advertising Client Perfetti Van Melle India Brand Mentos Marbles Sour Agency Ogilvy & Mather Pvt. Ltd. Brief Sour Marbels are sour. It says so on the packaging and it delivers. And it’s a lot of fun to eat as well. Our brief was to come up with communication that would dramatize the taste while...

Press Advertising Awards Client Rustomjee Builders Brand Rustomjee builders Agency Ideas@Work Brief Wish the Parsi community of Mumbai on the occasion of the Parsi New Year Location & Scale The project ran in leading Parsi publications such as Jam-e-Jamshed and Parsiana Solution The reason behind the project was to celebrate the fact that Rustomjee is...