2014 Nominees
Lava Iris 504Q Motion Gesture Microsite
Websites & Microsites Client Lava Mobiles Brand Lava Agency Karmatech Brief To highlight the gesture control features of the new Lava 504q smartphone. Solution Highly innovative and interactive brand microsite which could be browsed using motion gesture just like the phone. User was asked to connect with his webcam, once connected the user could browse...
Cadbury 5 Star – ‘No Hard Fillings’
Online Branded Films Client Mondelez International Brand Cadbury 5 Star Agency Ogilvy & Mather Pvt. Ltd. Brief Cadbury 5 Star’s product formulation had changed. It was now markedly softer. Our task was to convey this change to 18 to 25 year-olds in an entertaining manner on the web. We came up with the ‘No hard...
Google ‘Reunion’
Online Branded Films Awards Client Google India Brand Google Search Agency Ogilvy & Mather Pvt. Ltd. Brief Last year the Indian online population grew by 31%. However the search volumes were not increasing. While ‘Google search’ could provide answers, people were not familiar with the new search features. We wanted to introduce people to Google’s...
Google ‘Pledge to Vote’
Online Branded Films Client Google India Brand Google Search Agency Ogilvy & Mather Pvt. Ltd. Brief In the world’s largest democracy many have stopped believing in voting. In 2014, a landmark election year, Google, India’s preferred destination for online conversations, wanted to get people talking about the elections and restore their faith in democracy. With...
Relationship Beyond the Contract
Online Branded Films Client HCL Technologies Brand HCL Technologies Agency ITSA Brand Innovations Brief To differentiate HCL from goliaths like IBM and Indian IT players like TCS. Among 250,000 key decision makers which include CXOs and functional heads in the G2000 companies across the world. HCL is differentiated on “people” not process or technology –...
No We Can’t
Online Branded Films Client Diageo Brand VAT 69 Agency BBH Brief The target audience were men suffering during the horrible weeks of the festive season. It was that time of the year when men are forced to dance at Sangeets. When they are forced to attend ridiculous costume parties. Our task was to get them...
Intel Look Inside
Online Branded Films Awards Client Intel Private Technology Limited Brand Intel Agency Hungama Digital Services Brief With the launch of Intel’s new Look Inside campaign, we thought of leveraging the brand proposition through branded content. Using Mumbai’s infamous slum dwelling, Dharavi seemed the obvious start, as that fitted the overall though of Look Inside. The...
IRCTC
UX, Interface & Navigation – Mobile Awards Client Microsoft Brand IRCTC Agency Fractalink Design Studio Brief When Microsoft approached us for the IRCTC app for the windows tablet and phone the only brief given was to reimagine the IRCTC’s booking service in a way that changes the face of IRCTC itself and the perception around...
Redbus
UX, Interface & Navigation – Mobile Client Microsoft Brand Redbus Agency Fractalink Design Studio Brief RedBus – India’s number 1 bus ticketing platform, was founded in 2005. RedBus provides bus ticket fare with zero booking charges. The task at hand was to reimagine bus ticket bookings in a simplistic and delightful flow for the users....
Goodhands
UX, Interface & Navigation – Websites, Digital Design Client Assist Age Pvt. Ltd. Brand Goodhands.in Agency FREO Labs Brief AssistAge India Pvt. Ltd. found that there is an increasing need for services that help people living away care for their dear ones back home. An ecosystem called Goodhands was born. The Goodhands range of services...
3sixteenfilms
Websites Client Sendil Kumar Brand 3:16 Film Company Agency FREO Labs Brief 3:16 Films is a film production house that specializes in advertising films. The director at 3:16, Sendil Kumar, wanted to communicate two things: first, that as a transformed ad copywriter himself, he believes that the strength of an idea is in its journey...
The Destruct-o-matic
Websites Client Comedy Central Secondary Client Anger Management Brand Comedy Central Agency Webchutney Brief To promote the launch of Comedy Central’s latest sitcom Anger Management in India, building consumer connections with what the Charlie Sheen show was about with an unforgettable, engaging brand experience. The challenge was to make the foreign concept of Anger Management...
