Use of Technology Client Work In India Brand elegantmentors.org Entrant Kinetic Worldwide Brief The brief was to help with cost effective technological solution that could save fishermen from unknowingly crossing into International waters and getting caught by maritime police of other countries and face long jail terms. Solution We turned the masks into alarm systems...

Use of Technology Client Yum! Restaurants India Brand KFC India Entrant Blink Digital Brief The ideas for the activation was to bring the legendary taste of KFC Nashville Chicken to India. The TG was 18-35 years – young adults & working professionals. Solution According to a report published by Microsoft, the human attention span is...

Use of Data Client Monish Nangrani Brand BMW India Entrant Isobar Brief Due to competition launches, the consideration for BMW cars was getting affected. With the new Audi A4 launch, there was a possibility of drop in sales for BMW in Q3. The objective was clear – Spoil the competition launch party and drive consideration...

Use of Data Client Broken Compass Brand Broken Compass Entrant DDB Mudra Group Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations, so...

Use of Integrated Media Client Vodafone Brand Vodafone Entrant Big FM Brief Our audience were our listeners across 45 stations nationwide, more specifically the Vodafone supernet users who value the brand and believe in it’s promise that Vodafone supernet has a nationwide seamless network to handle heavy voice usage Solution We proposed an activity where...

Use of Integrated Media Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role and...

Use of Integrated Media Client Vodafone India Brand Vodafone Entrant Maxus Brief To build credibility for Vodafone’s network & to position the brand as India’s own beloved network. Audience We intended to target the whole of India to drive home the efficacy of the network and show a curated torture test of the network. Solution...

Use of Integrated Media Client Hindustan Unilever Limited Brand Dove Entrant Ogilvy & Mather Brief Objective: Bring the youth closer to their moms on Mother’s Day. Target audience: 18-30 year old women, from metro cities, who are very active on digital. Solution Technology was distancing the youth from their moms. So we used it to...

Use of Integrated Media Client P&G India Brand Ariel Matic Entrant MediaCom Brief In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth of 30% The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf Excel. The...

Use of PR Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching women...

Use of PR Client Rising Sun Films Brand Pink Entrant Ogilvy & Mather Brief Shoojit Sircar’s new film needed promotion. It wasn’t a big-budget production, and its theme wasn’t mainstream – the film was about a women’s rights. It had one big star – Amitabh Bachchan. However, just his presence wasn’t a guarantee of success...

Use of Interaction Client Sharad Somani Brand Western Union Entrant DDB Mudra Group Brief For global money transfer giants-Western Union Money Transfer, India was the world’s largest remittance recipient in 2016. Brand challenge was to breakthrough a clutter of ‘offers & discounts’ & create a campaign that could help the brand stay relevant, engage with...