Use of Interaction Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly mistaken as child’s...

Use of Mobile Client Hindustan Unilever Ltd Brand Pureit Entrant Mindshare Brief Many parts of India receive water that is highly contaminated. Growing awareness on this issue has resulted in an increase in water purifier brands with big advertising budgets. The penetration of PUREIT with its limited marketing budgets and premium pricing, was stagnating. Objective-...

Use of Mobile Client Vodafone India Limited Brand Vodafone Entrant Kinetic Worldwide Brief The brief was to develop a scalable & cost efficient solution around the acute draught situation in Maharashtra and demonstrate the same innovatively through OOH media, that provides (a) immediate relief to the debt-ridden farmer community and (b) help spread awareness on...

Use of Social Platforms Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching...

Use of Social Platforms Client Bajaj Auto Limited Brand Bajaj V Entrant Mindshare Brief Bajaj Auto on its historic journey, was launching a new Indigenous motorcycle with the metal of INS-Vikrant –India’s great warship Bajaj “V” contains the metal of the India’s Herculean Naval aircraft carrier INS Vikrant. The brand wanted to create curiousness &...

Use of Social Platforms Client VIP Industries Brand Aristocrat Entrant ibs Brief Aristocrat is one of India’s oldest utility luggage brands. The challenge before VIP industries (makers of Aristocrat Luggage) was to give a new life to brand Aristocrat, and make it the preferred luggage brand of the urban youth – a segment in which...

Use of Social Platforms Client Flipkart Brand Flipkart Entrant Dentsu Webchutney Brief With one of the most humongous Instagram fan communities (260K followers), Flipkart wanted to elevate its fan base to a shopper base. The challenge was to make this happen within Instagram itself- a platform that hadn’t made itself too conducive to direct shopping...

Use of Events Client Bajaj Auto Ltd. Brand Dominar Entrant Ogilvy & Mather Brief We had to launch Dominar D400 – the most powerful and premium motorcycle yet from the house of Bajaj. The task was to bring alive the proposition of ‘Dominate the Night’ for all the riders (Age 26-33) in a way that...

Use of Events Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching women...

Use of Events Client Door Step School Brand Door Step School Entrant FCB Interface Brief Get slum kids and their parents to believe in the power of education. It’s not easy being a kid in a slum in Mumbai. Life is tough. Your parents work day and night but barely make both ends meet. On...

Use of Events Client BUNGE INDIA PRIVATE LIMITED Brand DALDA Entrant The Brand Brewery Brief Dalda the undisputed market leader, lost out to competition in the last decade. Dalda wanted to become relevant for people again. They decided to capture the imagination of the largest market of edible oil in the country – Orissa. Nothing...

Use of Events Client Tata Chemicals Limited Brand Tata Salt Entrant The Brand Brewery Brief Crack Orissa, a key market where local and regional players dominate with a volume market share of 77%. To gain market share from these local players Tata Salt decided to put together a rural strategy, to capture imagination of Rural...