Use of Online Advertising Client Hindustan Unilever Limited Brand Dove Entrant Ogilvy & Mather Brief Objective: Bring the youth closer to their moms on Mother’s Day.Target audience: 18-30 year old women, from metro cities, who are very active on digital. Solution Technology was distancing the youth from their moms. So we used it to help...

Use of Online Advertising Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly mistaken as...

Use of Outdoor Client Standard Chartered Bank Brand Standard Chartered Bank Entrant ibs Brief Standard Chartered has been associated with the Mumbai Marathon, for the past 13 years. Despite being the title sponsor, Standard Chartered’s brand communication, ‘Here for Good’, was often overshadowed by the grandeur of the big race.The challenge was to reclaim our...

Use of Outdoor Client Vodafone India Limited Brand Vodafone Entrant Kinetic Worldwide Cultural Context The brief was to develop a scalable & cost efficient solution around the acute draught situation in Maharashtra and demonstrate the same innovatively through OOH media, that provides (a) immediate relief to the debt-ridden farmer community and (b) help spread awareness...

Use of Music for Film Advertising Client Hindustan Unilever Ltd Brand Dove Entrant Mindshare Brief The definition of the ideal beauty is a narrow stereotype within each culture. Dove as a brand seeks to broaden the definition of beauty, celebrate beauty diversity, and “inspire women to feel good about themselves” through its platform “Real Beauty”....

Use of Branded Content Client Hindustan Unilever Ltd Brand Pureit Entrant Mindshare Brief Many parts in India receive water with high TDS/ Impurities. This makes the water Taste Salty. However consumers tend to ignore this and have come to live with this problem. Our goal was to create awareness of this problem and position PUREIT...

Use of Branded Content Client Pepsico India Holdings Pvt Limited Brand Pepsi Entrant Mindshare Brief There are many households in India, struggling to have any lighting in their homes even during the day. So, when Pepsi came up with an innovative solve for this “with a bottle of Pepsi at centre”, we decided to give...

Use of Branded Content Client Wrigley’s Brand Doublemint Entrant BBDO INDIA Brief The main objective was to enhance connect and engagement with the audience using the Digital medium. The communication amplified the message of “connection to the brand” and make Doublemint an important part of the consumer’s life as far as making meaningful connections in...

Use of Branded Content Client Kellogg’s India Brand Kellogg’s Chocos Entrant Mindshare Brief Launching a new variant entails huge investment to disseminate new news in the market with minimal guarantee of success – more so in a cluttered kid’s category. In absence of a TVC, Kellogg’s faced with a mammoth task of building awareness for...

Use of TV and Cinema Client Hindustan Unilever Brand Rin Detergent Entrant Mindshare Brief The detergents category is highly fragmented with several brands espousing similar functional benefits around superior clean. Moreover, price discounts and promotions were the order of the day reducing brand equity. Goal was to increase brand equity scores on the back of...

Use of TV and Cinema Client TATA SKY Brand TATA SKY Entrant Ogilvy & Mather Brief Tata Sky has the maximum number of channels, but no one has noticed this. How do we make this an unforgettable fact? Solution We transformed a TV campaign into a hide & seek game. Tata Sky’s more than 600...

Live Experience Client Titan Company Ltd. Brand Sonata ACT Entrant Maxus Cultural Context The product we were working with was Revolutionary – Sonata ACT, a safety watch with a panic button that aimed to power Women with Courage. The goal was straight forward – Build awareness and positive brand association amongst young women. In India...