Writing for Film Advertising – Hindi Client P&G India Brand Ariel Matic Entrant BBDO INDIA Cultural Context As Indian society opens up, many brands are reflecting the “new” urban woman; a more confident, accomplished woman boldly achieving her dreams in a male dominated society. However what persists is the cultural norms that make it the...

Writing for Film Advertising – Hindi Client Hamilton Housewares Pvt. Ltd. Brand Milton Entrant Ogilvy & Mather Brief Millenials of today focus more on keeping their social media friends updated on what they’re eating instead of enjoying the meal itself. Solution We decided to use our latest Microwavable casserole to show that the Indian mother...

Writing for Film Advertising – English Client TRUE SCHOOL OF MUSIC Brand TRUE SCHOOL OF MUSIC Entrant Dynamite Design Brief The True School of Music’s objective is to develop the entrepreneurial skills in aspiring music students. The challenge for a music school in India is to engage and build faith with the parents and inspire...

Writing for Radio Advertising – Hindi Client Class 21A Brand Doubtnut.com Entrant Contract Advertising Brief All over the world, mathematics is the subject which scares most of the students. All the math problems are like scariest truth of their life. But at the same time kids enjoy scary stories the most. These scary stories not...

Writing for Direct – Hindi Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role...

Writing for Direct – English Client Urban Ladder Brand Urban Ladder Entrant Urban Ladder Brief The furniture and decor market is crowded. Local carpenters continue to rule the roost, and e-comm players with large marketing budgets eat into share of voice. How can we increase Urban Ladder’s brand recall, with a budget of just a...

Digitally Enhanced Photography for Advertising Client P.N. Gadgil and Sons Brand P.N. Gadgil and Sons Entrant ideas@work Brief P.N. Gadgil and Sons is one of the most reputed jewellery houses in Maharashtra. With a 184-year-old legacy of craftsmanship, the brand sees itself as the custodian of art and culture in the state. It has undertaken...

Digitally Enhanced Illustration for Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Digitally Enhanced Illustration for Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Photography for Advertising Client Peppermint Clothing Pvt Ltd Brand Peppermint Entrant Autumnwinter communications & design Brief Peppermint is a leading kids-wear brand, especially for girls.The challenge here was to follow up with the success of the last year Spring-Summer Campaign, with a new one that’s just as insightful,creative and inspired from the brand tag line...

Illustration for Advertising Client Yum Restaurant Marketing Pvt. Ltd. Brand KFC Entrant Ogilvy & Mather Brief In India, millions of underprivileged children look for food in trash cans and garbage piles, they live on leftovers. KFC launched a hunger initiative – Add Hope, and wanted to talk about it. KFC was providing a meal to...

Illustration for Advertising Client Nanhi Kali Brand Nanhi Kali Entrant Famous Innovations Brief Most Indians view charity with suspicion because they are unsure about where their donations go. Project Nanhi Kali, a girl child education initiative aims to educate 100,000 underprivileged girls in India. This aim is heavily dependent on donations. How then could we...