Power Of Print Entrant J. Walter Thompson Insight To solve a big problem that plagues the nation, every individual thinks what can I do alone? Solution With one tweet and one old newspaper, one can solve the problem of educating 20 million girls.  

Power Of Print Entrant Taproot Dentsu Insight Education can change a girl’s life. It can take her places, make her famous, help her become a force to reckon with. Education can do unbelievable things. Solution Clickbait headlines tell us how we “won’t believe what happened.” We use this format to draw people in, using objects...

Power Of Print Entrant Grey Insight TOI is India’s largest circulated English newspaper. It is also easily recognizable. So, can we tweak its famous masthead to tell inspiring stories? And leverage the actual power of print. Solution We replace “India” from the TOI masthead with the names of young girls – and their true and...

Power Of Print Entrant Publicis Beehive Insight India is proud to have iconic women who have made our country proud with their countless achievements in different fields. Their names continue to inspire millions of girls to make it in life. But they say, what’s in a name. Taking this insight forward, we have created an...

Power Of Print Entrant TBWA India Insight The insight comes from a simple thought of how educating a girl can open up thousands of opportunities, not just for her but for her family and the nation. Solution Educating a girl child doesn’t just help one life, it helps educate the entire family. It helps bring...

Power Of Print Entrant Ogilvy & Mather Mumbai Insight Work towards girl child education is happening in a very fragmented, un- organised manner across India. Solution We created an identity for the nation under which every effort towards girl child education will take place making the operations smoother.  

Power Of Print Entrant Happy Mcgarrybowen Insight Animals know the value of education and a mother never leaves her cubs to fend for themselves until their education is complete. The hatchlings are fed the same, taught the same and fly out as equals. Solution Showing the world how equality is natural but inequality is human....

Power Of Print Entrant Bates CHI & Partners Insight In most aspects of our society, primarily education, while the right of the boy is taken for granted, the girl’s right isn’t. Solution Make her a part of the discourse by giving her visibility.  

Power Of Print Entrant Arms Communications Insight Every uneducated girl in India faces a miserable life. Solution Education can change the future of Indian girls. Because when you are educated you can choose a different life altogether.  

Power Of Print Entrant FCB ULKA GROUP Insight Everybody has potential. But for reasons known to many, they fail to recognise it, and where the world fails at helping them realise it. Solution Help the audience realise that the young girl working as a domestic help in their own homes has potential that is waiting...

Power Of Print Entrant Havas Worldwide Insight Women at pinnacle work as an inspiration to all. Solution A hard hitting print ad showing young boy taking inspiration from a woman who could make a mark for herself and made India proud due to her education.  

Power Of Print Entrant FCB Interface Insight Many women have been denied the opportunity of education in their childhood, and due to which they have ended doing odd jobs as sweepers and house helps today. Solution The series of ads have middle aged woman posing in a school uniform. The message tells that if this...