Use of Radio & Audio Client Vodafone India Brand Vodafone Entrant Maxus Brief To build credibility for Vodafone’s network & to position the brand as India’s own beloved network. Solution Live demonstration can build credibility. We came up with the idea to do a live torture test of the network by connecting radio stations across...

Use of Radio & Audio Client Hindustan Unilever Ltd Brand Pureit Entrant Mindshare Brief Many parts in India receive water with high TDS/ Impurities. This makes the water Taste Salty. However consumers tend to ignore this and have come to live with this problem. Our goal was to create awareness of this problem and position...

Use of Radio & Audio Client Abbott Healthcare Private Limited Brand Abbott India Entrant BBH India Brief Abbott’s objective was to show how modern medicine has changed the lifestyle of people. 3 audience groups were targeted in Mumbai and Delhi. Upwardly mobile (18-40 years), family focused (25-50 years) and matured adults (50+) Solution The idea...

Use of Publications Client Hindustan Unilever LTD Brand Rin Detergent Powder Entrant Mindshare Brief The detergent category is flooded with communication that offers brighter, whiter clothes. Rin took a leadership stance and disrupted the category with the launch of Rin Antibac in Tamil Nadu. Goal was to inform consumers that washed clothes are not necessarily...

Use of Publications Client Hindustan Unilever Ltd Brand Comfort Fabric Conditioner Entrant Mindshare Brief Penetration of Fabric Conditioners is just 13% in India. The main barrier was that the consumer did not feel the need to use one. She saw no benefit. Comfort Fabric Conditioner relaunched with the promise of ‘daylong freshness.’ Our goal was...

Use of Direct Media Client CaratLane Brand CaratLane Entrant Famous Innovations Brief CaratLane is a contemporary fine jewellery brand which is available online and has stores of its own. They wanted to do a campaign for their range of Solitaires and Rings with a special focus on proposals. Solution We created the CaratLane Proposal Box,...

Use of Direct Media Client Mars International India Pvt. Ltd. Brand Pedigree Entrant Hungama Digital Services Brief Most pet parents (wrongly) assume home food is best for their pets little realizing that dogs have specific nutrient needs- different from humans. The KPIs were: – The quantifiable goal was to increase reach 10X by sampling 300k...

Use of Direct Media Client Tata Teleservices Ltd. Brand Tata Docomo Business Entrant ibs Brief To convince SMEs that their broadband internet is not up to speed. Solution The e-mailer offered the viewer a better connection in the form of Internet Leased Lines just when the viewer was questioning his existing broadband connection. This increased...

Use of Experiential Marketing Client Hindustan Unilever Brand Red Label Tea Entrant Ogilvy & Mather Brief This activity targets the society we find ourselves living in, irrespective of the gender, class or social standing. YouTube and Facebook were the primary source of distribution, which ultimately garnered close to 9 million views. Solution The core of...

Integrated Campaign ; Large Business Client Amazon India Brand Amazon Entrant Ogilvy & Mather Brief Amazon entered the Indian market with its eyes on the no.1 spot yet was a late in the category. Its competitors had already established themselves. Apart from the category hygiene, it had to do something pathbreaking to achieve a quantum...

Use of Experiential Marketing Client Vodafone India Limited Brand Vodafone Entrant Kinetic Worldwide Brief The brief was to drive footfall to Vodafone stores , so that mobile users could get first-hand experience of using the ‘m-pesa’ app & (b) activate instant downloads of ‘m-pesa’ app through high speed Vodafone 4G network & (c) Spread awareness...

Use of Experiential Marketing Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating a...