Advertising & Marketing Communications – Brand Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential...

Advertising & Marketing Communications – Brand Client Hindustan Unilever Brand Domex Entrant Mindshare Brief Unilever’s Domex has adopted a behaviour change program to promote good health and hygiene practices in Rural India. One such thrust area is sanitation which address the problem of open defecation. Domex has been trying to raise awareness and garner public...

Advertising & Marketing Communications – Brand Client Star Network Brand Star Plus Entrant Ogilvy & Mather Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus...

Advertising & Marketing Communications – Brand Client Rising Sun Films Brand Pink Entrant Ogilvy & Mather Brief Shoojit Sircar’s new film needed promotion. It wasn’t a big-budget production, and its theme wasn’t mainstream – the film was about a women’s rights. It had one big star – Amitabh Bachchan. However, just his presence wasn’t a...

Advertising & Marketing Communications – Brand Client Hindustan Unilever Brand Red Label Tea Entrant Ogilvy & Mather Brief This activity targets the society we find ourselves living in, irrespective of the gender, class or social standing. YouTube and Facebook were the primary source of distribution, which ultimately garnered close to 9 million views. Cultural Context...

Advertising & Marketing Communications – Brand Client Vodafone India Brand Vodafone Kisaan Mitr Entrant Ogilvy & Mather Brief Vodafone Kisaan Mitr is an existing alert service that provides farmers with agriculture-related updates on mobile phones. The brand launched Farmer BnB in partnership with Grassroutes, to help mitigate the uncertainty in farmer’s lives by providing them...

Advertising & Marketing Communications – Brand Client Star India Private Limited Brand Star Plus Entrant Ogilvy & Mather Brief With a brief to challenge stereotypes and change the mindset of Indian patriarchal society towards a woman’s potential, we set off to reflect the emerging woman of today. And, what better day to do it than...

Advertising & Marketing Communications – Brand Client P&G India Brand Ariel Matic Entrant MediaCom Brief In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth of 30% The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf...

Advertising & Marketing Communications – Brand Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly...

Advertising & Marketing Communications – Brand Client Nestle Brand Nestle Entrant Famous Innovations Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention...

Advertising & Marketing Communications – Brand Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since...

Casting for Film Advertising Client P&G India Brand Ariel Matic Entrant BBDO INDIA Cultural Context As Indian society opens up, many brands are reflecting the “new” urban woman; a more confident, accomplished woman boldly achieving her dreams in a male dominated society. However what persists is the cultural norms that make it the duty of...