2017 Nominees
Jagran Film Festival
Casting for Film Advertising Client Jagran Group Brand Jagran Film Festival Entrant Red Ice Films Cultural Context The film captures a discussion that is happening within a ‘Jat’ community in a village in Haryana. ‘Jats’ are typically associated with a traditional mindset, not open to western influences of lifestyle and culture. Men and Women don’t...
The Case Video Must Go On
Casting for Film Advertising Client Grey Worldwide Brand Indian Confederation Of Ngo’s Entrant FLYING SAUCER PICTURES Cultural Context In India, slum clusters and dingy settlements in urban areas are the focus of many cause-related case videos during the months preceding the awards. Our parody shows how many case videos are shot in these slum dwellings...
Savlon – Badminton
Use of Music for Film Advertising Client ITC Limited Brand Savlon Entrant Good Morning Films Cultural Context The objective was to convice Indian mothers that professional athletes trust Savlon, hence Saina Nehwal, former world #1 badminton player was used. This film also synced well with current schooling and parenting culture which was embracing and acknowledging...
Dove Change the Rhyme
Use of Music for Film Advertising Client Hindustan Unilever Ltd Brand Dove Entrant Mindshare Cultural Context Media is routinely blamed for establishing & promoting beauty stereotypes. In reality, the beauty ideal is seeded as early as the age of 4. In India, the culprit is a Nursery Rhyme—a learning device drilled into the heads of...
The Hindu
Use of Music for Film Advertising Client The Hindu Brand The Hindu Entrant Early Man Film Cultural Context The evergreen paradise city. The misty garden city. The city of a thousand lakes. The bustling pub hub and IT capital. The city of Bengaluru is all this and much more. A city known for its cool...
Godrej Security Solutions – Car
Use of Music for Film Advertising Client Godrej Brand Godrej Security Solutions Entrant Early Man Film Cultural Context Keep the love for your sister intact with Goldilocks Solution Now no one except you can drive your car! All you need to do is keep your car keys safe in your personal locker, Goldilocks, when not...
#TaiyaarReh – Hotstar
Use of Music for Film Advertising Client Hotstar Brand Hotstar Entrant Creativeland Asia Cultural Context IPL is an annual T20 cricket franchise. Unlike other cricket formats, it is fast paced and unpredictable. The action-packed short duration format ensures that the audience cannot easily tear itself away. But as the 6 week tournament becomes more ubiquitous,...
MP Tourism – Toys
Use of Music for Film Advertising Client Ogilvy & Mather India Brand Madhya Pradesh Tourism Entrant HUNGRY Cultural Context MP offers a wide range of tourist attractions that would bring out the inner child in you, hence the tagline “MP mein dil hua bacche sa” (Translation: “In MP my heart beats like a child”). Essentially...
Surf Excel Ramzan
Use of Music for Film Advertising Client Unilever Brand Surf Excel Entrant Absolute Productions Cultural Context The film Surf Excel Ramazan has a backdrop of Ramazan Festival – one of the major festivals of Islam. It showcases the enthusiasm and the bonds amongst people during the festival through a set of events. Solution The objective...
Havells Wire
Use of Music for Film Advertising Client Havells India Ltd Brand Havells Entrant Absolute Productions Cultural Context The sequence of this film has a backdrop of an old folk dance of Tamil Nadu- Puliyattam (means Tiger Dance). Through a humorous fight amongst the tigers, the film makes a proposition stating that Havells wires doesn’t catch...
#UnitedByHalf
Use of Music for Film Advertising Client Benetton Group Brand United Colors of Benetton Entrant Oink films Cultural Context In 2015, India ranked 125th on UNDP’s Gender Inequality Index. Women in India score lower on most developmental parameters compared to men. Gender equality in India needs urgent attention, but the issue rarely enters the mainstream....
MP Tourism – Toys
Special Effects for Film Advertising Client Ogilvy & Mather India Brand Madhya Pradesh Tourism Entrant HUNGRY Cultural Context MP offers a wide range of tourist attractions that would bring out the inner child in you, hence the tagline “MP mein dil hua bacche sa” (Translation: “In MP my heart beats like a child”). Essentially we...
