Poster Advertising/ Free Format Client Aquanaut Brand Aquanaut Dive School Entrant Contract Advertising Brief Diving in India is considered an exotic pursuit, meant only for the privileged few. More so because India itself can’t boast of many reputed dive sites. The task given was for Aquanaut, a dive school based in Bengaluru in India, to...

Poster Advertising/ Free Format Client GlaxoSmithKline Consumer Healthcare Ltd. Brand Eno Antacid Entrant Ogilvy & Mather Brief To communicate the effectiveness of ENO the best antacid for digestion after heavy eating. Scale & Location This piece was placed at restaurants, medicine shops and outside fast food joints to reinforce the product’s benefit. Solution Posters which...

Poster Advertising/ Free Format Client The Heritage Scool Brand The Heritage Scool Entrant Tree Frogs Brief The project was created for a client, The Heritage School, based Gurugram in the National Capital Region (NCR) of Delhi, India, and was aimed at generating awareness about air pollution resulting from excessive use of firecrackers to celebrate Diwali,...

Poster Advertising/ Free Format Client Yum Restaurant Marketing Pvt. Ltd. Brand KFC Entrant Ogilvy & Mather Brief In India, millions of underprivileged children look for food in trash cans and garbage piles, they live on leftovers. KFC launched a hunger initiative – Add Hope, and wanted to talk about it. KFC was providing a meal...

Poster Advertising/ Free Format Client Atharv Academy Brand Atharv Academy Entrant Enormous Brief Indigenous art forms in the Maharashtra region have been on the wane. The Atharv Foundation, dedicated to nurturing these art forms, wanted to inspire fledgling artists and art students. Scale & Location Placed in art colleges and art exhibitions during college admission...

Poster Advertising/ Free Format Client P. N. Gadgil and Sons Brand P. N. Gadgil and Sons Entrant ideas@work Brief P.N. Gadgil and Sons is one of the most reputed jewellery houses in Maharashtra. With a 184-year-old legacy of craftsmanship, the brand sees itself as the custodian of art and culture in the state. It has...

Ambient Client Pidilite Industries Ltd. Brand Fevicol Entrant Ogilvy & Mather Brief Kumbh Mela is the largest religious gathering. Millions come together to bathe in a sacred river. The crowd and commotion leads to thousands of devotees separating from each other. The brief – solve this age-old separation problem at the Kumbh Mela. Fevicol is...

Ambient Client Door Step School Brand Door Step School Entrant FCB Interface Brief Get slum kids and their parents to believe in the power of education. It’s not easy being a kid in a slum in Mumbai. Life is tough. Your parents work day and night but barely make both ends meet. On the other...

Ambient Client Nestle Brand Nestle Entrant Famous Innovations Brief Every year, over 20 million girls drop out of school. Despite this, girl child education is a cause that has been sidelined. How could we refocus the spotlight on this much-ignored cause? Solution Nestle decided to adopt a cause that India had sidelined. That of girl...

Innovation in Press Advertising Client Mahindra & Mahindra, Agri Solutions Ltd. Brand Nupro Tur Dal Entrant FCB Interface Brief To communicate the superiority and quality of the Nupro Tur Dal, to the housewives.Size of the grain is the single visible indicator of the best quality Tur dal. Scale & Location The advert ran in the...

Press Advertising – English Client Volkswagen India Brand Volkswagen Entrant DDB Mudra Group Brief Long-distance trips without a break pose a significant risk of severe loss of attention which drivers often do not notice early enough.Volkswagen Passat’s Attention Assist is able to recognize these signs, and subsequently bring the driver’s attention back to the road....

Press Advertising – English Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive the...